What are the responsibilities and job description for the Email Marketing Specialist position at Synergy Interactive?
About Us:
We are looking for a dynamic and results-driven Email/Digital Marketing Specialist to join our global marketing team. In this role, you will play a critical part in executing outbound marketing campaigns that align with our business objectives while creating innovative customer experiences. If you are passionate about digital marketing and thrive in a fast-paced, collaborative environment, we want to hear from you!
Key Responsibilities:
- Collaborate with Stakeholders: Work closely with marketing teams to understand business needs and design effective outbound campaigns across email, push notifications, SMS, and other channels.
- Campaign Execution: Build and execute end-to-end outbound campaigns, ensuring seamless delivery and a consistent customer experience across all channels.
- Campaign Management: Create and maintain email templates, develop customer segments, and implement targeting strategies to optimize performance and personalization.
- Content & Personalization: Collaborate with copywriters, designers, and other marketing team members to develop compelling, personalized content.
- Analytics & Reporting: Monitor campaign performance, analyze results, and provide actionable insights for optimization and continuous improvement.
- Adopt New Technologies: Stay up-to-date with email marketing best practices and emerging channel capabilities. Advocate for the adoption of new technologies and methodologies that drive results.
- Process Improvement: Streamline the outbound campaign production process through automation and process enhancements, integrating new tools and technologies as needed.
- Team Collaboration & Support: Coordinate with the Global Production team, Associate Director, and Director to ensure timely delivery of campaigns. Support Global Outbound Production Specialists in developing their skills and resolving issues.
Basic Qualifications:
- 2-3 years of hands-on experience in email and outbound campaign production, particularly using Salesforce/ExactTarget or similar marketing platforms.
- Basic knowledge of HTML and email design best practices.
- Strong communication skills with an ability to collaborate effectively across teams and departments.
- A proactive, results-oriented mindset with a passion for digital marketing.
Salary : $41 - $72
