Manager, Global Outbound Marketing

Manager, Global Outbound Production (TEMP)

• The Manager, Global Outbound Production (TEMP), plays a critical role in executing all global outbound marketing campaigns that meet our business objectives and create innovative customer experiences. This role is responsible for end-to-end management of email, push, and other outbound channels, from strategy and planning to execution and optimization. This includes creating and maintaining email templates, building and deploying campaigns, managing customer segmentation and targeting, and providing performance reporting and insights.

Key responsibilities

• Collaborate with marketing stakeholders to understand business requirements and design effective outbound campaigns and customer journeys across email, push notifications, and other channels
• Build and execute outbound campaigns, including email, push, SMS, and other channels, ensuring seamless delivery and a consistent customer experience
• Provide self-service guidance as well as full-service Braze support to marketing teams, depending on the complexity of the customer journey or outbound initiative
• Manage the content creation and personalization process, working closely with copywriters, designers, and other marketing team members
• Develop and maintain customer segments and targeting strategies to optimize campaign performance and personalization
• Monitor campaign performance, analyze results, and provide recommendations for optimization and improvement
• Stay up-to-date on email marketing best practices and new channel capabilities, and advocate for the adoption of emerging technologies and methodologies
• Streamline the outbound campaign production process through automation, process improvements, and the implementation of new tools and technologies
• Coordinate with the Global Production team, Associate Director, and Director to ensure timely delivery, appropriate resource allocation, and alignment with overall marketing priorities
• Support Global Outbound Production Specialists in developing their understanding of tools and process as well as with issue resolution

Basic Qualifications:

• 2-3 years of hands-on experience in email and outbound campaign production, specifically with Salesforce/ExactTarget or similar marketing platforms
• Basic knowledge of HTML and email design best practices
• Business fluency in English, both written and spoken (all locations)
• Business fluency in Japanese, both written and spoken (if based in JP)
• Exceptional organizational skills to efficiently deliver tasks within specified timelines during agile sprints

Preferred Skills:

• Demonstrated interest and experience in online marketing, customer relationship management, and data-driven decision making
• Passion for books, audiobooks, and media in general
• Keen attention to detail and strong organizational skills
• Ability to work effectively in a technical environment and proficiency with email marketing and data analytics tools
• Knowledge of German, French, Italian, Spanish, and/or Quebec French (based on location)
• Experience with marketing automation platforms, A/B testing, and campaign optimization