What are the responsibilities and job description for the Sr. Product Manager-Ads position at Synergy Interactive?
Product Manager – Advertising & Measurement
*This role will be starting out at 6 months*
*Strong preference for someone located in Pleasanton, CA who is open to 2-3x a week onsite*
Responsibilities:
- Collaborate with engineering, data science, and design teams to develop and launch products that meet business and advertiser needs.
- Define and document clear product requirements.
- Prioritize and manage the product roadmap, balancing short-term execution with long-term strategic planning.
- Analyze industry trends, conduct competitive research, and identify opportunities in advertising technology and retail media.
- Work cross-functionally to navigate challenges and drive product adoption.
- Develop expertise in measurement methodologies (e.g., search attribution, incrementality) and effectively communicate data-driven insights.
Requirements:
- 5 years of experience in product management, preferably in ad-supported media, technology, retail, entertainment, or social media industries.
- Strong understanding of advertising measurement, including media metrics, statistical modeling, attribution, A/B testing, and incrementality.
- Experience with SQL and data visualization tools (e.g., Tableau, Power BI).
- Analytical mindset with the ability to process and interpret complex data.
- Background in retail media, ad tech, analytics, insights, or data science.
- Excellent communication, storytelling, and presentation skills.
Salary : $60 - $68
