Brand Strategy Lead

Company Description

Syngenta Seeds is one of the world’s largest developers and producers of seed for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve the quality and yields of crops. High-quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer inputs.   

Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions.  

Syngenta Seeds is headquartered in the United States. 

Job Description

At Syngenta, we believe every employee has a role to play in safely feeding the world and taking care of our planet. To support that challenge, the Syngenta Vegetable Seeds team is currently seeking a Brand Marketing Leads to lead the brand strategy.

Role Purpose: Lead Brand Management and Brand Strategy for our Seed Brands within the Syngenta Vegetable Seeds business unit.

Location: Woodland, CA; Chicago, IL, Enkhuizen, NL – Hybrid Permitted

• Accountable for developing brand strategies for our brands and directly accountable for brand management strategy inclusive of customer experience, brand identity, and brand voice.
• Conducts brand and customer market research to understand customers’ brand perception, Customer Experience (CX) opportunities associated with each brand, in partnership with the Customer Insights Leads.
• Accountable for Brand management of brands in our portfolio. Working closely with internal and external creative, content, and digital teams to develop brand materials in line with the associated brand guidelines.
• Guardian of brand identities and voice, ensures implementation of brand materials are aligned with brand identity and that each brand retains a unique and distinct brand experience and perception with our grower customers.
• Accountable for ongoing management of each brand's documentation and brand books, ensures documentation of any product brand guidelines.
• Accountable for management of our product brand identities for product brands within our brand portfolio.
• Leads (dotted-line) territory and brand marketing teams to localize branding to local markets and culture, while keeping the brand true to targeted customer segment, brand guidelines, and brand differentiation principles.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• More than 8 years of relevant industry experience in Customer Marketing, Brand Management, or a Brand Marketing agency.
• Knowledge of best practices in brand management in new markets within the agriculture or chemicals industry and experience leading adaptation of brands into global markets.
• Excellent understanding of the principals of brand management and experience. Familiarity with tools, technologies, and best practices associated with managing brand guidelines.
• Demonstrated ability to work closely with creative, content, and digital teams to develop brand identities with multiple brands. Familiar with channel strategies and best practices in brand development.
• Experience in conducting brand audits, brand perception measurement activities, and developing brand materials and templates.
• Experience leveraging insights, analytics, and data to inform brand strategy. Demonstrated experience working with research teams to develop research to inform brand strategy.
• Excellent project management capabilities, including developing project charters, budget proposals, and long-term project planning.

Additional Information

What We Offer: 

• A culture that celebrates diversity & inclusion, promotes professional development, and strives for a work-life balance that supports the team members. Offers flexible work options to support your work and personal needs. 
• Full Benefit Package (Medical, Dental & Vision) that starts your first day.  
• 401k plan with company match, Profit Sharing & Retirement Savings Contribution. 
• Paid Vacation, Paid Holidays, Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts, among other benefits. 

Syngenta has been ranked as a top employer by Science Journal. 
Learn more about our team and our mission here: https://www.youtube.com/watch?v=OVCN_51GbNI 

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. 

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