Brand Strategy Lead

At Syngenta we believe every employee has a role to play in safely feeding the world and taking care of our planet. To support that challenge the Syngenta Vegetable Seeds team is currently seeking a Brand Marketing Leads to lead the brand strategy.

Role Purpose : Lead Brand Management and Brand Strategy for our Seed Brands within the Syngenta Vegetable Seeds business unit.

Location : Woodland CA; Chicago IL Enkhuizen NL Hybrid Permitted

• Accountable for developing brand strategies for our brands and directly accountable for brand management strategy inclusive of customer experience brand identity and brand voice.
• Conducts brand and customer market research to understand customers brand perception Customer Experience (CX) opportunities associated with each brand in partnership with the Customer Insights Leads.
• Accountable for Brand management of brands in our portfolio. Working closely with internal and external creative content and digital teams to develop brand materials in line with the associated brand guidelines.
• Guardian of brand identities and voice ensures implementation of brand materials are aligned with brand identity and that each brand retains a unique and distinct brand experience and perception with our grower customers.
• Accountable for ongoing management of each brands documentation and brand books ensures documentation of any product brand guidelines.
• Accountable for management of our product brand identities for product brands within our brand portfolio.
• Leads (dottedline) territory and brand marketing teams to localize branding to local markets and culture while keeping the brand true to targeted customer segment brand guidelines and brand differentiation principles.

Qualifications :

Additional Information :

Salary for this role is $104000 $192000 per year.

What We Offer :

Syngenta has been ranked as a top employerby Science Journal.

Learn more about our teamand ourmission here : ;

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment hiring training promotion or any other employment practices for reasons of race color religion gender national origin age sexual orientation marital or veteran status disability or any other legally protected status.

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Remote Work : Employment Type :

Fulltime

Key Skills

Marketing,Data Visualization,Tableau,Customer Segmentation,Microsoft Powerpoint,Investment Banking,Strategic Planning,Financial Modeling,Customer relationship management,Management Consulting,Google Suite,Analytics

Experience : years

Vacancy : 1

Salary : $104,000 - $192,000