Senior Director IP Product Marketing

Description :

We are looking for a seasoned, results-driven marketing professional with a deep understanding of the semiconductor & EDA industries as well as IP products and solutions. You have a proven track record in product and solutions marketing within the semiconductor, IP and / or EDA markets. With a strong customer focus, you are adept at identifying developing customer segments and personas, identifying customer needs & pain points and understanding buyer journeys. You can leverage this insight to craft compelling messaging & positioning, develop effective go-to-market strategies and deliver targeted content to influence customer preference. With broad marketing expertise including marketing strategy, you can strongly support go-to-market campaigns through launch planning, collateral development, customer presentations, videos, and sales training materials to drive business growth and enhance brand positioning. With strong analytical skills and a data-driven approach to decision making, you are comfortable in taking experimental approaches to continually optimize marketing activites to achieve maximum ROI. You possess strong communication skills, excel at building relationships, and are expert at leading cross-functional teams and collaborating across an organization, including product management, sales, customer support, field marketing, communications marketing and directly with partners and customers. You are a collaborative leader who inspires and motivates teams to achieve exceptional results. Your communication skills are exemplary, and you are adept at influencing stakeholders at all levels.

Responsibilities :

• Develop and execute the overall IP marketing strategy and marketing plan to drive accomplishment of our IP business goals working closely with sales, product management, engineering, and other departments to ensure alignment and support of marketing initiatives.
• Conduct market research, analyze market trends and seek customer feedback to understand customer needs, preferences, and behaviors to inform marketing strategies.
• Help facilitate solution requirements into the business units and influence product and solutions roadmaps.
• Identify target buyers and influencers, develop personas, highlight pain points and outline buyer journeys to more effectively target customers.
• Create compelling messaging / value propositions that resonates with each audience in support of thought leadership, awareness, demand generation, solutions launch, and sales enablement programs.
• Ensure consistent messaging across all marketing channels and materials.
• Oversee the creation of marketing campaigns and product launches working with cross-functional product management / corporate marketing / sales teams to execute high-impact fully-integrated programs that drive pipeline growth, market leadership and awareness.
• Lead content development ensuring development of key collateral including use cases, presentations, white papers, demos, blogs, webcasts, Web content and high-impact sales / partner enablement tools with a strong focus on consumption.
• Partner with Events Marketing team to ensure relevant and consistent messaging aligned with corporate message hierarchy as well as develop content required to achieve event business goals.
• Develop and deliver persuasive presentations including executive briefings, analyst briefings, press briefings, industry events, webcasts, and trade shows.
• Track and analyze marketing metrics to assess campaign effectiveness and ROI.
• Optimize marketing efforts based on data-driven insights.
• Prepare and present reports on marketing performance to senior management.
• Effectively develop strong relationships with product management, sales and marketing leaders and lead collaboration across departments to ensure cohesive and integrated marketing efforts that support overall business goals.
• Attract, motivate, develop, and retain highest quality team members.
• Lead, manage and motivate the IP product & solution marketing team to achieve goals

Required Skills and Qualifications :

Inclusion and Diversity are important to us. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, military veteran status, or disability.

In addition to the base salary, this role may be eligible for an annual bonus, equity, and other discretionary bonuses. Synopsys offers comprehensive health, wellness, and financial benefits as part of a of a competitive total rewards package. The actual compensation offered will be based on a number of job-related factors, including location, skills, experience, and education. Your recruiter can share more specific details on the total rewards package upon request. The base salary range for this role is across the U.S.

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