What are the responsibilities and job description for the Business Analyst - GTM position at Synthesia?
Welcome to the video-first world
From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content. Today, people want to watch and listen, not read - both at home and at work. If you're reading this and nodding, check out our brand video.
Despite the clear preference for video, communication and knowledge sharing in the business environment are still dominated by text, largely because high-quality video production remains complex and challenging to scale-until now...
Meet Synthesia
We're on a mission to make video easy for everyone. Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it's for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. We're trusted by leading brands such as Heineken, Zoom, Xerox, McDonald's, and more. Read stories from happy customers and what 1,200 people say on G2.
In 2023, we were one of 7 European companies to reach unicorn status. In February 2024, G2 named us as the fastest-growing company in the world. We've raised over $150M in funding from top-tier investors, including Accel, Nvidia, Kleiner Perkins, Google, and top founders and operators including Stripe, Datadog, Miro, Webflow, and Facebook.
About the role...
We are seeking a driven, insight-oriented Business Analyst to join our Data & Analytics team. In this role, you will leverage your strong analytical skills, business acumen, and consulting mindset to tackle high-impact analyses that inform strategic decisions. A core aspect of this position is designing and developing predictive analytics models that the commercial team will use to guide go-to-market strategies. You will also oversee the implementation of these models, ensuring they are fully operationalized and deliver tangible growth for Synthesia.
Responsibilities :
- Data Investigation & Predictive Modeling
Lead end-to-end analytical projects, from scoping the problem to delivering insights and actionable outputs.
Collaborate closely with the commercial team (Sales, Marketing, Customer Success) to understand their goals and identify how predictive models can address their needs.
Engage with executives and department heads to align on business requirements and articulate how predictive models can drive strategic outcomes.
Partner with cross-functional teams (e.g., Product, Marketing, Sales) to deploy and continuously refine predictive models in day-to-day business operations.
Qualifications :
Bachelor's degree in Business, Finance, STEM, or a related field. An advanced degree or MBA is preferred.
Proficiency in SQL and advanced analytical tools (e.g., Python, R, Excel).
Proven success in influencing senior-level decisions, leading workshops, and facilitating stakeholder discussions.
Salary : $120k - 150k depending on experience level
Location : New York City - Nomad District OR Eastern Time Zone
Benefits
Salary : $120,000 - $150,000
