What are the responsibilities and job description for the Marketing Asset Specialist position at Syracuse University?
Job #
041696
Department Code
24002-1040
Department
Marketing
Job Title
Marketing Asset Specialist
Location
Syracuse, NY
Pay Range
$60,450 - $80,000
Pay Determination
Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.
Staff Level
S4
FLSA Status
Exempt
Hours
Standard University business hours
8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
Hours may vary based on operational needs.
Job Type
Full-time
Campus
Syracuse, NY
Unionized Position Code
Not Applicable
Job Description
The Marketing Asset Specialist will collaborate with key members within the division and organization to create the digital asset management strategy and vision for Syracuse University’s Division of Marketing.
The Specialist will partner across divisional teams (and with University ITS as needed) to design, implement and continuously improve digital asset management (DAM) systems used by the marketing division. Marketing assets will include, but not be limited to: imagery, video, brand elements, divisional training, reference documents, etc. They will participate in the analysis and organization of all digital assets created and uploaded to various DAMs. They will collaborate with team leaders on taxonomy structure, metadata, upload and organization of assets, asset lifecycle process, platform training and troubleshooting. They will also have an in-depth understanding of workflow management and help to identify places to integrate various asset platforms.
The Specialist will partner across divisional teams (and with University ITS as needed) to design, implement and continuously improve digital asset management (DAM) systems used by the marketing division. Marketing assets will include, but not be limited to: imagery, video, brand elements, divisional training, reference documents, etc. They will participate in the analysis and organization of all digital assets created and uploaded to various DAMs. They will collaborate with team leaders on taxonomy structure, metadata, upload and organization of assets, asset lifecycle process, platform training and troubleshooting. They will also have an in-depth understanding of workflow management and help to identify places to integrate various asset platforms.
Education and Experience
A bachelor’s degree or equivalent professional experience. A minimum of 4 years’ experience managing a digital asset management system for a medium to large organization.
Skills and Knowledge
- Demonstrated ability to implement and standardize digital asset management tools and processes.
- Knowledge of Microsoft 365 Suite including OneDrive, SharePoint, and Teams.
- Understanding of file linkage and uses in Adobe Creative Suite including Illustrator, Photoshop, Lightroom, InDesign, Premiere, Bridge, Acrobat.
- Knowledge of video asset management concepts and various ecosystems.
- Deep knowledge of file formats (digital, print, video) and distribution requirements across different channels (web, social, paid advertising, direct mail, email, mobile, etc.)
- Motivated self-starter with positive attitude and attention to detail.
- Strong interpersonal and communication skills with ability to affectively collaborate with all professional levels.
- Ability to work self-sufficiently and within a strong team-oriented environment.
- Ability to work quickly /effectively under deadlines.
- Proactive approach to identifying and addressing challenges.
- Close visual acuity to perform tasks related to design, photo and video assets related to grading and color consistency.
- Ability to perceive the nature of sounds at normal speaking levels with or without correction, including professional voiceover, audio equipment and appropriate audio levels.
Responsibilities
- Create and lead the development of the DAM (digital asset management) strategy.
- Develop and implement strategies for taxonomy and metadata management based on industry best practices. Govern compliance and maintenance of the system. Actively promote data consistency to support common standards and analytics.
- Continuously evaluate current solutions for new features and opportunities. Review, analyze and evaluate both system and user needs.
- Monitor all incoming assets in order to make sure they meet requirements such as proper filename structure, descriptions, keywords, etc.
- Develop training materials and instructions on correct usage and best practices of DAM systems.
- Provide guidance, assistance and support to users as needed or requested.
- Manage the entire digital asset lifecycle including asset expiration and digital archiving.
Physical Requirements
Not Applicable
Tools/Equipment
Not Applicable
Application Instructions
In addition to completing an online application, please attach a resume and cover letter.
About Syracuse University
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.
The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.
The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.
About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.
EEO Statement
Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.
Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.
Commitment to a Diverse and Inclusive Campus Community
Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.
Salary : $60,450 - $80,000
