System One is partnering with a client in the Tulsa area in search of a Marketing Coordinator .
JOB DESCRIPTION
Title : Marketing Coordinator
Summary : Accountable for marketing plan, presenting marketing strategy to the executive leadership team, SEO, management of 3rd party marketing support, sales collateral, collecting forecast information, supporting the commercial team, and tradeshow logistics.
Travel : Up to 10%
Reports to : VP – Commercial
Essential Function Distribution :
Function
Time
- Execute Marketing Strategy. Coordinate with key stakeholders to prepare corporate marketing plan, including but not limited to, market research, voice of customer, pricing strategy, competitor research, and special projects. Coordinate with 3rd party marketing firms to produce top quality marketing collateral, SEO management, website management, advertising suggestions, to produce and measure lead generation. Coordinate photo shoots of products, renderings, animations, to produce top quality literature and sales collateral. Coordinate industry award submittals.
- Supporting customer-facing commercial deliverables required by Outside Sales team, VP Commercial, VP Services, Coordinators, Product Line Specialists, etc. Inclusive of, but not limited to, creating opportunities and sales reports; defining requirements and scope of supply during proposal phases; coordinating proposal reviews in accordance with the company’s LOA approval policy; website updates and maintenance; social media posts and activity; and coordinating / responding to requests from customers.
- Inclusive, but not limited to, marketing analyses; track new customers; review industry trend information and reports. Managing the company’s internal CRM lead information to maintain an accurate and up-to-date opportunity sales pipeline / funnel and forecast. Inclusive of, but not limited to, updating leads and opportunities; supporting sales quotation templates.
- Coordinating all aspects of the company’s trade show and conference participation. Inclusive of, but not limited to, selection; registration; booth maintenance; booth and material logistics; and social media posts for upcoming events.
- Talk to Customers & Users. Work to understand how our brand is perceived, how our products and services compare to our competition, pain points, and how we need to adjust our messaging and delivery.
TOTAL
100%
Essential Duties and Responsibilities
Aligns with, and embodies by example, the company’s core values.Focuses on accelerating this company's technology and applications growth opportunities.Works diligently to become technically proficient in the operational applications of this company's technology, its customer benefits, and equipment features.Works collaboratively with internal stakeholders and teams (e.g., other members of the commercial team; service department; engineering design and development; production and assembly; accounting and back office, etc.) to support initiatives to maximize revenue generation.Takes a lead role in proposal development strategy and templates with outside sales and management to ensure proposals are in line with company and customer goals.Ensures all data is in CRM (Acumatica) for proper forecasting, opportunity management, sales order creation, and ZDN support.Performs detailed analyses of customer specifications to identify areas of critical importance as it relates to equipment estimating, scope definition, and order for execution.Obtains a working knowledge of the equipment offered by this company (brown and blue) and possess a general understanding of the design / selection methods and calculations necessary to design and select an appropriate solution.Possesses comprehensive knowledge of commonly used concepts, practices, and procedures within the field of oil & gas pipeline equipment.Maintains documentation of specification reviews for reference by functional disciplines of the execution team (project management, engineering, supply chain, quality, and manufacturing).Works closely with estimating resources to develop detailed cost estimates, as required, in support of the development of this company's proposals.Multi-tasks and manages multiple inquiries from various sources, including projects assigned by the CEO simultaneously with regularly assigned duties.Interacts with all functional disciplines of the Execution Team (Project Management, Engineering, Supply Chain, Quality and Production) and with outside sales personnel to the point of order receipt while maintaining coordination with management.Reviews cost estimates and technical proposals, as needed, to ensure all customer requirements are met.Initiates proposal reviews with departmental management and manufacturing to obtain cost estimate approvals.Other duties may be assigned.Core Competencies
To perform the job successfully, an individual should demonstrate the following :
Safety – Understands the importance of safety to the company; our customers, and us as individuals; actively promotes safety by committing to control of personal risk while following organizational controls of risk the company has put in place.Teamwork - Balances team and individual responsibilities; exhibits objectivity and openness to others' views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of company projects above own interests; able to build morale and group commitments to goals and objectives; supports everyone's efforts to succeed.Change Management - Develops workable implementation plans; communicates changes effectively; builds commitment and overcomes resistance; Prepares and supports those affected byJ-18808-Ljbffr
