Digital Marketing Specialist

Job Description:

This role is a dynamic blend of digital strategy, social media management, and client collaboration. As a Digital Marketing Specialist, you will be the point person for all client and internal digital and social media initiatives. You will be responsible for developing and executing data-driven digital marketing strategies, managing social media presence, and optimizing campaigns to achieve client and company objectives. This role offers a base salary and the opportunity to make a direct impact on our digital growth.

Responsibilities:

• Client & Internal Digital Strategy:
• Develop and implement comprehensive digital marketing strategies, including social media, SEO/SEM, email marketing, and digital advertising.
• Conduct thorough audits of client and internal digital presence to identify areas for improvement and optimization.
• Stay up to date on the latest digital marketing trends, tools, and technologies, recommending and implementing innovative solutions.
• Social Media Management:
• Create and manage engaging social media content calendars across various platforms.
• Monitor social media channels for trends, engagement, and customer feedback, responding promptly and professionally.
• Develop and execute social media advertising campaigns to increase brand awareness and drive conversions.
• Analyze social media performance and provide regular reports with actionable insights.
• Digital Advertising & Optimization:
• Plan, execute, and optimize digital advertising campaigns across platforms like Google Ads, social media ads, and display networks.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Analyze campaign performance data and make data-driven adjustments to maximize ROI.
• Manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Client Collaboration & Communication:
• Serve as the primary point of contact for clients regarding digital marketing initiatives.
• Collaborate with clients to understand their digital marketing goals and objectives.
• Provide regular updates and reports on campaign performance and results.
• Effectively communicate digital marketing strategies and recommendations to clients and internal teams.
• Data Analysis & Reporting:
• Utilize analytics tools (e.g., Google Analytics, social media analytics) to track and analyze campaign performance.
• Generate regular reports and dashboards to communicate key metrics and insights.
• Identify trends and patterns in data to inform future digital marketing strategies.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field.
• 3 years of experience in social media management and digital advertising support.
• Proven track record of developing and implementing successful digital marketing campaigns.
• Strong understanding of SEO/SEM, social media marketing, content marketing, and email marketing principles.
• Proficiency in marketing automation platforms, social media management tools, and analytics software.
• Strong analytical and problem-solving skills, with the ability to translate data insights into actionable strategies.
• Exceptional communication and interpersonal skills, with the ability to build strong relationships and manage client expectations.
• Proficiency in marketing tools and technologies (e.g., CRM, analytics platforms, project management tools).
• Passion for the digital marketing industry and a strong desire to stay ahead of the curve.

Compensation:

• Base salary (paid biweekly), plus bonus opportunities (paid quarterly)

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance
• Flexible work environment
• 8 hours of paid time off per year to volunteer in the community
• Fitness membership stipend
• Tiered vacation levels
• Dog-friendly office

Schedule:

• Monday through Friday, with up to 20% travel as needed.

Work Location:

• Hybrid

Job Type: Full-time

Pay: $22.00 - $27.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• No nights

Experience:

• Marketing: 1 year (Required)

Work Location: Hybrid remote in Springfield, IL 62711

Salary : $22 - $27