What are the responsibilities and job description for the Art Director position at T&Pm?
Who Are We?
T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.
Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
The Role :
We're searching for a passionate and conceptually-driven Art Director to join our AI-powered content studio for a large automotive client. Are you obsessed with creating content that people love to like, share, and comment on? Are you a visual storyteller who can breathe personality into brands? If you thrive on shaking things up, and think "social-first," then this is the role for you. You'll be working on innovative campaigns for a major automotive client, using your skills to create thumb-stopping content across all social platforms.
Key Responsibilities :
- Conceptual Ideation : Developing insightful, relevant, and objective-driven organic social content ideas that build the automotive brand's presence and personality. This includes generating original concepts and also reimagining existing assets.
- Visual Storytelling : Crafting compelling visual narratives across various social media platforms, understanding the nuances of each and how to tailor content for a discerning audience.
- AI Integration : Utilizing proprietary WPP AI tools to enhance and optimize the creative process, from generating initial ideas to refining final assets.
- Collaboration : Working closely with copywriters, strategists, and other creatives to ensure seamless campaign execution and best-in-class social content.
- Platform Fluency : Maintaining a deep understanding of social media trends, platform best practices, and emerging technologies.
Key Skills and Experience :
Personal Attributes :
T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.
The pay range for this role is $78,000-$90,000K. Individual compensation will be commensurate with the candidate's experience and local cost of labor. Salary is subject to change based on factors such as geographic location and cost of living in location of hire. Applicants must be legally authorized to work in the United States.
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.
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Salary : $78,000 - $90,000
