What are the responsibilities and job description for the Manager, US Integrated Media Strategy position at T Rowe Price Group, Inc?
Requisition Number : 75281
Position Title :
External Description :
Role Summary
The U.S Integrated Media Manager role is responsible for strategic marketing execution of the B2C [Individual Investors] and B2B [U.S. Intermediaries] paid media plans as well as coordination with cross-functional teams inside and outside Global Brand Marketing (GBM), and external agency partners. The Marketing Manager partners with the Strategists to execute through a multi-channel marketing lens across paid, earned, sharable and owned efforts, including Segment digital experiences and more. In addition, they should have an understanding of target audience needs, touch points, and accompanying experiences, reviewing advertising creative developed in conjunction with the SAM team, supporting the strategic direction set forth by the Head of U.S Integrated Media Strategy, coordinating any new [partnership] campaigns / initiatives / tactics as well as ongoing media campaign performance reporting and analytics.
Responsibilities
Marketing Strategy Execution - 60%
- Partners with cross-functional peers and strategists in the execution of a multi-channel marketing plan that is aligned to the appropriate audience.
- Ensures all internal and external elements necessary to the successful execution of the segment paid media plans are addressed, including securing the support of necessary internal marketing and distribution partners; ensuring all legal and compliance obligations are satisfied; and ensuring all necessary content is shared, reviewed, and approved by necessary partners.
- Leads execution with project managers, creative team members, and distribution marketing managers to enable the realization of program objectives including partnering with the SAM team on ad creative review, working with the Segment / Enterprise Digital teams as necessary, to ensure appropriate site pay off experience.
- Responsible for helping Strategists with measurement and reporting : using external agency and internal data and program analytics to drive campaign optimization, program evolution, and stakeholder reporting.
- Proactively monitors key performance indicators and benchmarks to identify any notable trends and inform any ongoing reporting needs and paid media tactical channel recommendations.
- Owns the creation of ad hoc Business reports and partners with internal and external partners to review and deliver. Routinely delivers information on the status and health of the US Brand marketing program which includes but is not limited to budget, timing, scope, issues, risks, competing priorities & benefits realization.
- Partners across the Global Brand Marketing team as well as other COE and Segments to identify integration points e.g. messaging, content, reporting etc., ensuring we are leveraging best practices for efficiency and consistency.
- Manages and evaluates the effectiveness of paid tactics leveraging media agency reporting, Segment & Marketing Strategy, Planning & Operations analytics, and other available data.
Segment Coordination - 20%
Process Management and Improvement - 20%
Qualifications
Required :
Preferred :
FINRA Requirements
FINRA licenses are not required and will not be supported for this role.
Work Flexibility
This role is eligible for hybrid work, with up to two days per week from home.
City : State :
Community / Marketing Title : Manager, US Integrated Media Strategy
Company Profile :
Location_formattedLocationLong : Maryland, US
CountryEEOText_Description : Commitment to Diversity, Equity, and Inclusion : We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.Benefits : We invest in our people through a wide range of programs and benefits, including :
