What are the responsibilities and job description for the Head of Marketing position at Taara?
About the Team:
Born at X, Google's Moonshot Factory, Taara is on a mission to connect billions of people lacking abundant and affordable internet today by pioneering the way we use light to deliver faster, cheaper, more reliable connectivity. Lead the charge in bringing our groundbreaking wireless optical communication and photonics chip technologies to the world. Drive our growth story as we scale innovative solutions across the world. Join us to light the way for bridging the digital divide and illuminating the future.
About the Role:
As the Head of Marketing, you will be responsible for developing and executing a comprehensive global marketing and communications strategy that elevates our brand, builds community, and supports the business growth with our partners. You will work closely with cross-functional team members across product, engineering, business development, and operations. This is a unique opportunity to shape the narrative of a transformative technology with significant social impact.
This role will be based in Sunnyvale, California with occasional global travel.
How you will make 10X impact:
Marketing & Brand Strategy: Develop and execute a comprehensive global and communications strategy aligned with Taara’s vision, mission, and commercial objectives, in alignment with milestones, timelines, and resource requirements. Evolve target audiences, positioning, messaging, and brand identity.
Product Marketing: Partner with the sales team to shape the go-to-market strategy for new and existing products, including market segmentation, value proposition development, messaging, sales enablement materials, and launch plans
Demand Generation & Customer Acquisition at Scale: Develop and implement integrated marketing campaigns across digital, content, events, and partner channels to build pipeline, generate qualified leads, and support sales targets, primarily focusing on B2B customer acquisition (ISPs, telcos, resellers). Execute targeted marketing campaigns to specific customer segments, and optimize the customer journey and conversion funnel to maximize acquisition and retention.
Communications & Public Relations: Build and manage Taara's external communications strategy, including public relations, analyst relations, social media presence, and thought leadership initiatives to elevate brand visibility and credibility globally.
Content Creation: Generate high-quality content (case studies, white papers, sales enablement tools, thought leadership, blog posts, videos, presentations, etc.) that effectively communicates Taara’s value position and impact to technical and business audiences
Market Intelligence: Monitor market trends, competitive landscape, and customer insights to inform strategy, identify new opportunities, and ensure Taara maintains a competitive edge.
Budget Management: Develop and manage the marketing budget effectively, ensuring optimal allocation of resources and tracking ROI.
Collaboration: Work closely with Sales, Product, Engineering, and Leadership teams to ensure alignment and drive collective success.
What you should have:
10 years of progressive marketing leadership experience, with a significant portion in B2B technology environments.
Proven track record of developing and executing successful global marketing and communications strategies that drive brand awareness, lead generation, and revenue growth.
Demonstrated experience in product marketing for hardware or complex technical products.
Strong understanding of the full marketing mix, including digital marketing, content marketing, PR, analyst relations, and events.
Exceptional communication, presentation, and interpersonal skills, with the ability to articulate complex technical concepts to diverse audiences.
Data-driven mindset with strong analytical skills and experience using metrics to inform decisions and measure success.
Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
It would be great if you also had these:
Experience in the telecommunications, networking, or connectivity hardware industries.
Experience marketing cutting-edge technologies in photonics or wireless communications.
Experience working in a high-growth startup environment, ideally post-spin-out or funding round.
Experience with international market expansion.
Established relationships with key media and analysts in the technology and telecom sectors.
The US base salary range for this full-time position is $180,000 - $220,000 bonus benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your location during the hiring process.