Trade Marketing Manager

Altadis U.S.A. is responsible for some of the world's most renowned consumer facing brands that have shaped the industry’s premium cigar standards.

Altadis U.S.A. operates production facilities in the Dominican Republic and Honduras and partners with factories in Mexico and Nicaragua. Altadis and its affiliates employ over 5,000 employees worldwide and strive to provide them with an outstanding working environment.Altadis U.S.A. products are known for their craftsmanship, value and quality

Overview

Develop and execute various Trade Marketing programs, initiatives and activations, working closely with the trade, sales, and marketing functions of the business to drive sales and brand awareness.

Responsibilities

• Analyze the cigar industry landscape and identify commercial sell-in and sell-out opportunities
• Create and develop promotions and activations to support channel specific initiatives
• Develop and execute visibility items and POS strategy
• Manage content for B2B order entry platform and drive trade communication efforts
• Liaise with sales team on trade activities and activation plans/objectives
• Coordinate of B2B go-to-market execution for brand launches and product initiatives
• Execute of quarterly event programs, trade shows, and conventions
• Monitor MAP pricing policy and promotion sell-out activities
• Support sales team with allocation of POS materials and other supporting tools
• Present development and execution to key stakeholders
• Liase with vendors on POS and promotional item set-up and PO placement
  
  

Qualifications

• 4 year college degree (Marketing, Business or Communications preferred)
• Minimum of 2 year’s experience in Trade Marketing and or Channel Marketing
• Planning, implementation, and execution skills required with excellent attention to detail
• Excellent analytical skills, with proven ability to take the initiative and action when needed
• Strong partnership skills in both internal and external communities to develop and execute sales and marketing plans
• Creativity in developing event ideas and new ways to connect customers and associates
• Experience in planning special events
• Ability to engage and influence others to participate in event activities
• Travel Required: 40%
• Proficient with PowerPoint, Word, Excel, Outlook, CRM management software
• Exceptional interpersonal skills
• Strong work-ethic, flexibility and willingness to get the job done and be solution-oriented
• Superb oral and written English communication skills; ability to be creative and engaging in written communications
• Must be well-organized, detail oriented and able to prioritize and execute multiple projects
  
  

Work Environment Conditions

• Conditions are nearly ideal. This includes usual office working conditions.
• Requires light physical effort. Occasionally lifts or moves light objects (under 10 lbs).
• Smoking environment.