What are the responsibilities and job description for the Director, Direct Response Marketing position at TAG - The Aspen Group?

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories : Dental care, urgent care, medical aesthetic, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose : to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of six consumer-facing brands : Aspen Dental, Motto Clear Aligners, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

Reporting to the Chief Commercial Officer, the Director of Direct Response Marketing is responsible for driving lead generation, customer acquisition, and revenue growth through data-driven, performance-focused marketing strategies. This individual will lead the planning, execution, and optimization of direct response campaigns across digital and traditional channels, with a strong focus on sales enablement and measurable ROI. The ideal candidate will be a highly proficient marketer with expertise in digital tools and platforms, exceptional analytical skills, and a proven ability to generate high-quality leads that convert into revenue.

Key Responsibilities :

Lead Generation & Sales Enablement

Develop and execute a comprehensive direct response marketing strategy to drive qualified leads and sales opportunities.
Partner with sales teams to define target audiences, optimize lead quality, and establish seamless handoffs.
Design and manage marketing funnels, ensuring high conversion rates at each stage.

Campaign Management

Plan, launch, and optimize multi-channel direct response campaigns, including email, paid search, social media, display, and affiliate marketing.

Leverage A / B testing, segmentation, and personalized messaging to enhance campaign performance.

Analyze and refine campaigns in real time to maximize ROI and meet KPIs.

Digital Marketing Expertise

Utilize cutting-edge marketing automation tools and CRM systems (e.g., Salesforce) to drive efficiency and scale.

Stay ahead of digital marketing trends, platforms, and technologies, incorporating innovations into campaigns.

Manage relationships with digital advertising platforms such as Google Ads, Meta, Tik Tok, and other programmatic networks.

Data & Analytics

Track, measure, and report on campaign performance, lead generation metrics, and overall ROI.

Use analytics tools to gain insights into audience behavior and campaign effectiveness.

Drive decision-making based on data-driven insights and predictive modeling.

Team Leadership

Provide mentorship and professional development opportunities to team members.

Collaborate cross-functionally with creative, product, and analytics teams to ensure alignment on goals.

Qualifications :

Experience : 7 years of experience in direct response or performance marketing, with a focus on lead generation and sales-driven marketing.

Technical Skills : Proficiency with digital marketing platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads), CRM and automation tools (e.g., Salesforce, HubSpot), and analytics software (e.g., Google Analytics, Tableau).

Proven Success : Demonstrated track record of creating high-performing direct response campaigns that deliver measurable sales results.

Sales-Focused Mindset : Deep understanding of the sales cycle and ability to align marketing strategies with sales objectives.

Analytical Ability : Strong skills in data analysis, ROI tracking, and campaign optimization.

Leadership Skills : Proven ability to lead and inspire teams in a fast-paced, results-driven environment.

Education : Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

Key Competencies :

Results-oriented with a relentless focus on driving measurable outcomes.

Strategic thinker with a strong aptitude for creative problem-solving.

Excellent communication skills, with the ability to translate complex data into actionable insights.

Highly adaptable and comfortable managing multiple priorities in a dynamic environment.

Preferred Experience :

Experience in industries with a strong focus on direct-to-consumer (DTC) sales or subscription-based models.

Expertise in leveraging AI tools or machine learning in marketing strategies.

Familiarity with traditional direct response channels (e.g., mail, telemarketing) in addition to digital.

This role will be integral to driving revenue growth and fostering alignment between marketing and sales teams. The ideal candidate will thrive in a performance-driven environment and have a passion for leveraging data to achieve ambitious goals.

Annual Pay Range : $175-200k, plus bonus opportunity, A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.

Salary : $175,000 - $200,000

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Director, Direct Response Marketing

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