A LITTLE ABOUT TAILFIN :
We get brands unstuck by uncovering bright insights, crafting inventive strategies, and creating the stories that turn customers into advocates. We typically serve brands like :
- Start-ups in need of a brand foundation, identity, and messaging fuel to grow
- Challenger brands looking to gain ground on a category leader
- Established brands looking to change course or re-energize their message
- Expansive brands looking to scale without sprawl
The principles that guide us along the way are Do Great Work, Be Good People, and Stay Curious! We strive to become indispensable partners to the brands we love and respect.
ABOUT THIS ROLE :
The Senior Strategist role at Tailfin is perfect for a curious, experienced, “roll up your sleeves” strategist who is comfortable pushing work and clients every day. Strategists at Tailfin blend logic and reasoning with creative thinking to help get strategies, projects, and people UNSTUCK.
DESIRED ATTITUDE, SKILLS & INTANGIBLES :
Consensus builder who is comfortable collaborating with departments across the agency while still developing and defending a point of view internally and with clientsSelf-starter that actively seeks opportunities to make an impactNot afraid of “a blank piece of paper” - confident in building strategies from the ground upSeamlessly builds and blends brand strategy and creative / content strategy into holistic solutions for clientsThrives on finding ways to do things differently and betterResourceful, especially when it comes to mining for brand insightsHonest and straightforward; knows the importance of having hard conversations and can navigate them with easeFinds the potential for greatness in every opportunityCreatively problem-solves; never stops asking whyPushes boundaries and does not settle for “how we’ve always done it”A true team player who jumps in wherever neededWritten and verbal communication skills that inspire a roomThe ideal candidate has 5-8 years strategy experienceJOB FUNCTIONS & REQUIREMENTS :
Strategy Development
Plays an essential role at the agency developing strategies for a variety of clients in a range of fields.Lead all strategy projects internally and with clientsDevelop comprehensive brand strategies, including but not limited to customer profiles, customer journeys, brand positioning / value proposition, messaging approaches, and brand anthems / manifestosDevelop insight-driven creative / campaign strategies and creative briefs, including but not limited to business and consumer problem identification, key audience or cultural insights, unique campaign / creative direction, and requirements / creative considerationsPartner with Account and Creative teams to ensure agency alignment on recommended strategiesRecommend research approaches to generate learnings and insights that clients need, leveraging the right research tools and formatsConduct secondary research (desk research or using existing client information) to inform strategies and strategic POVsHelp conduct primary research; for example : develop focus group or interview discussion guides, lead focus groups and interviews, and develop outputs consisting of key themes / takeaways and insightsDevelop survey questions, build and distribute surveys to target audience in the research platform (e.g. SurveyMonkey), analyze results, and develop outputs consisting of key themes / takeaways and insightsComfortable working with existing strategic frameworks but willing to evolve as agency and client needs requireAgency Marketing / Thought Leadership
Helps lead Tailfin marketing efforts, including developing and facilitating thought leadership pieces and organic / paid agency marketing efforts.Lead Tailfin’s organic content strategy, including monthly blogs and occasional social contentPartner with Account team to develop creative assetsBusiness Development
Plays an essential role in assisting with new business efforts, including RFP responses and client introductions.Help develop new business introduction decksLead or support RFP responses, including developing relevant materials and ensuring requirements are being metActively participate in new business meetings as neededPartner with Creative and Account teams on larger RFP responses, as neededHYBRID OFFICE
We believe there are real benefits that come both with in-person collaboration and heads-down, focused remote work. At Tailfin, we come into the office 3 days a week on Tuesday, Wednesday, and Thursday. Mondays and Fridays are more flexible.
MORE ON TAILFIN :
We’re always looking for like-minded team members who exemplify the core values that we hold sacred. If this sounds like you, we’d love to connect!
We care
It’s hard to out-care us. We care about each other, about our clients’ business, and about the world around us.We care about relationships, communicating early, often and with clarity.We work hard, go the extra mile and deliver beyond the ask.We dare
We lead with passion, energy and optimism.We challenge what’s expected and push to find new ways to solve problems.We help our clients embrace discomfort, leading them to change that’s worth it.We follow through
We do what we say we’re going to do.We’re thoughtful and intentional about our work and we own our choices.We stay engaged and responsive, making sure our execution always exceeds expectations.We partner up
We believe in forging true partnerships—with clients, vendors, and with each other. The work always benefits.We deepen connections by being supportive, empathic, respectful, and genuine.We take time to celebrate each other and our clients, our wins and efforts, always remembering to have some fun along the way.We never stop moving
We promote persistent curiosity and cultivate a growth mindset.We question, learn, iterate, and improve in every phase of our process.We are always looking for new ways to be more efficient, more effective and more memorable with the things we make.
