What are the responsibilities and job description for the Digital Manager IV position at Tailored Management?
Job Description : We are hiring an experienced paid media expert to join Meta's Global Media Team as part of the US Media Strategy team. The team is responsible for media strategy, planning, and execution stewardship of Meta's Corporate Marketing campaigns. In this role, they will partner with Marketing, Decision Science, Insights, Creative, Policy & Comms teams and agency teams to plan and execute campaigns that deliver our brand narrative through effective and innovative media strategies and plans. They will build strong partnerships with partners, translate goals into integrated, data-driven programs, and drive flawless execution across multiple channels and partners. We are looking for candidates who are data-driven professionals, push for insights and innovation, and can thrive in a fast-paced, dynamic, results-driven environment. Responsibilities : Develop measurable media plans that are grounded in objectives and audience, channel, and marketplace insights, delivering innovation and business outcomes. Leverage quantitative and qualitative insights to influence the audience and media approach and inform tactical planning, execution and optimization Partner with cross-functional partners across marketing, decision science, insights & creative, with external media agency, and Global Media teams to develop fully integrated work Analyze campaign performance against KPIs and develop takeaways, and recommendations for campaign optimization and reporting.
Minimum Qualifications :
8 years experience in media planning, within an agency or a client organization Experience building relationships with cross-functional groups and influencing outcomes across stakeholders and and teams. Experience in measurement, analytics and mining insights to develop compelling recommendations and perspectives. Experience in planning and executing multi-channel media campaigns and working in data-driven environments Experience identifying opportunities for campaign optimization, as well as audience segmentation, based on findings from data and external research. Knowledge and understanding of the trends impacting media, measurement and analytics
Preferred Qualifications :
Experience managing a media agency Experience working directly with a creative team to integrate creative ideas / strategy with media strategy and channel selection Experience working in a fast-paced, ambiguous environment Experience working data science / analytics teams to shape and integrate media strategies and channel selection with measurement plans and learning agendas.
Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.
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