What are the responsibilities and job description for the Marketing Director position at Take Me There Hospitality?
Marketing Director
Company: Take Me There Hospitality
Location: Charleston, SC or Charlotte, NC
About Us:
Take Me There Hospitality oversees four dynamic venues between Charleston and Charlotte: Trio Charleston, Trio Charlotte, Blue Door, and Groovers (and growing). We are a forward-thinking company passionate about creating exceptional hospitality experiences and innovative concepts that celebrate music, cocktails, and culture.
Role Overview:
We are seeking a Marketing Manager to lead and execute marketing initiatives across all four venues. This role is pivotal in driving brand awareness, engagement, and growth through strategic marketing campaigns, social media efforts, and collaborative outreach. The ideal candidate is creative, strategic, and detail-oriented, with a passion for hospitality and music.
Key Responsibilities:
- Social Media Management:
- Oversee and execute all social media strategies for each venue.
- Create and manage content calendars.
- Develop and execute campaigns to increase engagement and followers.
- Monitor analytics to assess performance and adjust strategies.
- Marketing Campaigns:
- Develop and implement innovative campaigns to promote events, new menu offerings, and venue features.
- Collaborate with the management team to align marketing efforts with business goals.
- Public Relations:
- Conduct PR outreach to local and national media outlets.
- Write press releases and manage media relations.
- Build and maintain relationships with journalists and influencers.
- Photography and Creative Assets:
- Coordinate with in-house photographers to develop shot lists and ensure visual assets align with brand identity.
- Customer Engagement:
- Respond to customer messages and reviews across platforms promptly and professionally.
- Leverage feedback to improve the customer experience.
- SEO and Digital Marketing:
- Assist with search engine optimization efforts to improve online visibility.
- Manage email marketing campaigns and newsletters.
- Track and analyze website traffic and performance.
- Trend Analysis and Collaboration:
- Stay updated on market trends and emerging platforms to keep marketing efforts fresh and relevant.
- Develop and nurture local and national collaborations to enhance brand exposure.
- Team Coordination:
- Work closely with management teams to execute marketing initiatives.
- Align marketing efforts with operational strategies.
- Facilitate cross-department communication to ensure consistency.
Qualifications:
- Bachelor’s degree.
- 4-5 years in a marketing role, either in-house or at firm.
- Proven track record of implementing successful marketing strategies.
- Strong portfolio showcasing creative campaigns and measurable results.
- Excellent communication and organizational skills.
- Proficiency in social media platforms, SEO tools, analytics software, and simple website build-outs.
- Passion for hospitality, music, and creating unique experiences.
- Located in Charleston or Charlotte.
Preferred Skills:
- Experience in marketing, specifically with businesses that have demonstrated measurable growth as a result of innovative and strategic marketing efforts.
- Squarespace proficiency.
- Knowledge of the hospitality industry trends.
What We Offer:
- Salary position.
- Opportunities for growth within a dynamic and creative company.
- A collaborative work environment that values innovation and passion.
How to Apply:
Submit your resume, portfolio (if available), and a cover letter detailing your experience and why you’re a great fit for Take Me There Hospitality’s Marketing Manager role. Be sure to include examples of how your marketing strategies have contributed to business growth, specifying the avenues you found most effective in achieving results.