What are the responsibilities and job description for the Senior Director, CRC, Integrated Brand Team Lead position at Takeda Pharmaceutical Company Limited?
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Job Description
About the Role :
The CRC Franchise Head (Senior Director) will be responsible for the 360 degree health of the brands in the mCRC portfolio. This role shapes corporate policies, provides guidance to senior managers, and influences the overall business strategy. The position aims to maximize product / brand appeal, monitor product performance, and direct marketing adjustments to support Takeda's mission. They will lead the development and implementation of short and long term brand strategies and initiatives that are focused on key audiences including Health Care Professionals (HCPs), patient and payer audiences and will ensure an integrated approach to the overall commercialization efforts.
This individual will report to the Head of U.S. Oncology Marketing and have direct supervisory responsibility for Product Managers who are responsible for HCP marketing. This role will lead the Integrated Brand Team and be responsible for collaborating with multiple cross functional partners, including but not limited to Sales, Regulatory, Customer Excellence, Market Research, Commercial Operations, Legal, Patient Advocacy, Medical Affairs, Payer, Value and Access, Strategic engagement leads and Patient marketing.
How you will contribute :
- Own the 360 degree health of the brands in the CRC franchise and grow Takeda's presence
- Lead the development and presentation of the annual brand plan, including market analysis, identification of key issues and opportunities, strategies, product positioning and messaging, cross functional tactical initiatives, critical success factors and the brand's budget.
- Lead the Integrated Brand Team and work collaboratively with sales, strategic engagement lead, market access, patient advocacy, commercial excellence, patient marketing, patient, value and access and Learning and Development to drive performance, ensure alignment on strategy and implementation of all initiatives / programs
- Implement with excellence the U.S. commercialization plan
- Develop, oversee and execute targeting and omni channel initiatives to attain strategic objectives
- Be data obsessed and leverage analytics to adapt strategy and implementation.
- Appropriately contribute to key opinion leader and advocacy development and strategic planning
- Work collaboratively with key thought leaders, academic institutions, and professional and patient advocacy groups to gain insights, validate commercial approaches drive performance and patient impact
- Work closely with global to identify market research needs, align on market research plans and translate findings into product strategies and forecasting assumptions. Share best practices with country colleagues.
- In collaboration with patient value access team, develop pricing strategy and payer pull through
- In collaboration with forecasting and analytics team deliver 3 year forecast.
- Evaluate brand performance against budget to ensure growth, appropriate allocation of resources and management reporting
- Work and manage all vendors / agencies successfully and effectively
- Hire, coach, develop, and retain direct reports
- Inspire, align, mentor, motivate direct reports and integrated brand team members
- Demonstrate company values on a consistent basis. Acts, and is accountable for others, in his / her team to act, in compliance with all laws, regulations and policies.
Minimum Requirements / Qualifications :
Preferred Qualifications :
More about us :
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location : Boston, MA
U.S. Base Salary Range :
205,100.00 - $322,300.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and / or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and / or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
Boston, MA
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Job Exempt
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Salary : $205,100 - $322,300
