Sr. Director, Consumer Marketing - Dermatology

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Job Description

About the role:

Join Takeda as the Senior Director of Consumer Marketing where you will be a champion of Takeda’s culture and values while leading the overall strategic direction and performance management for a new product launch. You will collaborate closely with cross-functional teams and executive leadership to develop and execute strategies that ensure maximum success. You will report to the Vice President, U.S. Dermatology Franchise.

How you will contribute:

• Lead and create consumer marketing capabilities for the dermatology franchise, which include leading launch strategy development, go-to-market strategy, and tactical planning for new product launch.

• Evaluate and identify patient market related to therapeutic area and key needs for activating patient/physician discussion related to the brand and disease.

• Own the understanding of the patient journey and develop patient-specific positioning statement for the brand and the patient-centric message architecture and language to convey brand place in the treatment class.

• Ensure alignment with overall brand strategy and healthcare professional (HCP) brand initiatives, and partner with the HCP brand lead to inform inclusion of patient perspective.

• Leverage insights to inform patient segmentation and channel preferences.

• Lead strategy and execution of direct to consumer (DTC) advertising for disease education, brand awareness, acquisition, and conversion initiatives through a variety of channels which may include customer relationship management (CRM), direct marketing, in-office, print, search engine marketing (SEM), digital media, mobile, and broadcast TV.

• Lead media planning and external media agency.

• Partner with Analytics & Insights to distill insights, validate business opportunities, and optimize omni-channel marketing mix for patient, balancing investment and monitoring return on investment (ROI) of individual tactics.

• Identify critical elements for initiatives/promotions designed to drive desired patient behavior change.

• Align plans with HCP strategy to ensure consistency and identify efficiencies and need for communication to various field roles or external partners.

• Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure a positive ROI and achieve brand objectives.

• Align direct report responsibilities to brand strategy development needs and organizational structure.

• Guide development of staff members in marketing expertise, organizational awareness and exposure, and career development

• Support Plan process with input on expected impact of patient programs on the P&L for brand/franchise – including patient support programs, DTP and DTC efforts.

• Oversee the planning and execution of patient advisory boards aligned to needs for insights and modification of strategy & supports and/or leads engagement with advocacy groups – also fostering partnership with GEA activities related to those organizations.

• Manage significant opex spend budget.

Minimum Requirements/Qualifications:

Required:

• Bachelor’s degree

• 12 years of commercial pharma experience, including significant consumer/DTC marketing experience with 5 years in leadership level positions with increasing responsibilities.

• Deep understanding of patient journeys, communication channels, and tactic design.

• Extensive experience in marketing strategy and tactic planning with an ability to communicate ideas to internal partners and external agencies.

• Experience in leveraging data and analytics to distill insights and drive data-based decision making.

• Consumer marketing experience with experience in media, including digital marketing, with the ideal candidate having broadcast and media planning leadership experience.

• Demonstrated leadership traits with an ability to mentor team members, collaborate effectively, and positively influence decisions.

• Strategic Planning and Implementation – Ability to develop an overall marketing strategy and oversee the implementation of the strategy.

• People Development – Ability to assess strengths and development areas of staff members and provide suggestions for development.

• Budgeting – Ability to create and maintain an accurate budget for department expenses.

Desired:

• MBA

• Pharma and/or consumer packaged goods industry experience

• Commercial pharma experience in Psoriasis, including an in-depth understanding of the disease state, treatment paradigms, and future trends

• New product launch experience

• Understanding of social media platforms and their application

• Public/Media Relations – Ability to direct public relations policies to develop public interest and understanding towards Takeda

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. 

For Location:

Boston, MA

U.S. Base Salary Range:

$205,100.00 - $322,300.00

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Boston, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

Yes

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Salary : $205,100 - $322,300