What are the responsibilities and job description for the Associate Director, Professional Engagement Strategy and Marketing (Sleep Disorders) position at Takeda Pharmaceuticals?
Takeda Pharmaceuticals Associate Director, Professional Engagement Strategy and Marketing (Sleep Disorders) Lincoln, Nebraska Apply Now
Job Description
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About the role :
Join Takeda as an Associate Director, Professional Engagement Strategy and Marketing (Sleep Disorders) where you will be responsible for helping to develop the HCP engagement strategy and pull through marketing materials to prepare for a best-in-class launch. The Associate Director will partner with the broader team to develop and execute strategic marketing plans including professional engagement for congresses; KOL / thought leader engagement, advisory board planning and congress content development. The Assoc Director will also be responsible for developing and executing on the HCP discussion content / program by leveraging data and insights to inform the decision-making processes to ensuring our strategies are rooted in the deep understanding of HCP’s needs and behaviors. As part of the Sleep Disorders Brand Team, you will accomplish this through collaboration and strategic discussion with the end goal always being to win for patients.
How you will contribute :
- Act as day-to-day lead in the implementation of all KOL / thought leader strategy and marketing, partnering with multiple internal stakeholders and external agencies.
- Partner with brand team to help develop unbranded creative campaigns and core message architectures to ensure alignment with broader Sleep Disorders franchise's strategic priorities.
- Create strategically-aligned engagement plans and tactics ensuring successful execution to help Takeda better serve patients; these include :
HCP fee-for-service plan and pull through to gain insights that would inform brand strategies and tactics, including advisory boards, speaker programs, steering committee, consulting, etc.
Minimum Requirements / Qualifications :
Preferred :
Travel Requirements :
Requires approximately 25-40% travel, which includes travel to Cambridge, MA office. Ability to travel to various internal and external meetings and conferences that could include overnight stays ranging from one to several nights. Some weekend and / or international travel may be required.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
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