Lifecycle Marketing Specialist

JOB SUMMARY: The Lifecycle Marketing Specialist is our customer engagement hero. This role not only implements email and SMS strategies that grow and improve the performance metrics for our email/SMS lists, but also leverages first-party data for lost-shopper recovery, and builds high-performing loyalty campaigns. You’ll manage seasonal calendars and execute automated workflows that improve open rates, click-through rates, revenue per subscriber, and opt-in rates, while installing loyalty programs that improve customer lifetime value and engagement. Regular performance analysis and optimization are key functions, along with staying current on industry best practices to ensure data-driven, customer-focused communications.

Role Title: Lifecycle Marketing Specialist Reports to: Senior eCommerce Manager

ESSENTIAL RESPONSIBILITIES: Email & SMS List Management Maintain email or SMS subscriber lists to ensure targeted and personalized communications. Implement advanced segmentation for improved personalization (e.g., AOV segmentation). Regularly clean and optimize lists to improve deliverability and engagement rates for list health. Implement strategies to grow the subscriber base through lead magnets and other advanced tactics. Job Description Campaign & Flow Management Design, build, and execute lifecycle marketing campaigns to improve NPD & best-seller communications. Develop and optimize automated core flows, such as but not limited to the following: Cart abandonment flows to recover potential lost revenue with re-engagement tactics Welcome series flows to introduce new subscribers to the brand and encourage 1st purchases Sunset flows to re-engage inactive subscribers OR remove them from lists for email hygiene. Loyalty & Retention Programs Help create raving fans for our brand(s) by offering world-class customer experience. Implement a loyalty strategy to encourage LTV growth through unique rewards systems. Facilitate discussions with loyalty software services and integrate into our website architecture. Manage reward and tier framework, developing incentives that build repeat purchases and retention. Lost Shopper Recovery Develop a plan to uncover and collect first-party data on first-time visitors, using tools like Retention.com. Use data to personalize communication, improve targeting, and increase the likelihood of conversion. Customer Journey Mapping Map and analyze the customer journey to identify touchpoints where marketing can drive deeper engagement rate, and improve customer experience or brand storytelling. Align lifecycle marketing efforts to guide customers from initial awareness to becoming loyal advocates who recommend our brand. Collaboration & Strategy Development Work closely with cross-functional teams, including brand/product managers, creative freelancers, and ecommerce manager in order to align lifecycle marketing efforts with overall business objectives and KPIs. Contribute to the overall marketing strategy by providing insights and recommendations on lifecycle mgmt.

EXPERIENCE & EDUCATION REQUIREMENTS - bachelor’s degree in marketing, Web Development, or eCommerce preferred but not required Minimum of 4 years of experience in lifecycle marketing with proven experience growing and nurturing email/sms lists to a high standard. Strong familiarity with Klaviyo and Attentive platforms. Familiarity and use of predictive analytics and AI to improve performance of email/sms campaigns. Hunger to continue to learn, adapt and improve with a merchant mindset. Proven track record of managing and optimizing automated marketing workflows Analytics mindset with the ability to interpret data and make data-driven changes to improve performance. 

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Job Description Disclaimer:

The statements above are intended to provide a general overview of the nature and level of work performed by employees in this role. They do not constitute a comprehensive list of all responsibilities, duties, and skills required. Takeya USA reserves the right to modify or change job responsibilities, reassign, or transfer positions, or assign additional responsibilities at any time, with or without notice, within your general skill set or capabilities.

Takeya USA is an equal opportunity employer.