What are the responsibilities and job description for the Product Marketing Manager - Customer Lifecycle position at Taktile?
About us
Taktile exists to create value for organizations through smarter and safer decisions at scale. Our goal is to become the world's leading software provider for automated decision-making in the financial services industry and, to date, our software has been used by our customers to power over 1'000'000 critical business decisions every day.
Taktile is based in New York City, London, and Berlin.
Taktile was founded by machine learning and data science veterans with extensive experience building and running production ML in financial services.
Our team consists of engineers, entrepreneurs, and researchers with a diverse set of backgrounds. Some of us attended top universities such as Harvard, Oxford, and Stanford and some of us have no degree at all.
Our team has accumulated extensive work experience at leading tech companies such as Google, Amazon, and Meta, startups, and the enterprise software sphere.
Our backers include Y Combinator, Index Ventures, and stellar angels such as the founders of Looker, GitHub, Mulesoft, Datadog, and UiPath.
We're backed by some of the world's leading investors and show great traction with scale-ups and large enterprises across the financial services industry. We are looking to build on this success by growing our team across all seniority levels from software engineers, web developers, marketing and sales experts, and entrepreneurial business analysts.
That's where you come in.
As the new Product Marketing Manager, Customer Lifecycle you will play a crucial role in establishing value propositions for our customer base.. Your primary focus will be on driving the platform engagement of our existing customers.
What you will do
Drive product marketing initiatives to boost customer adoption, engagement, retention, and advocacy.
Gather customer insights to refine product positioning and roadmap strategies.
Enable customer success teams with compelling product messaging via training, QBRs, and release presentations.
Develop scalable content for customers (tutorials, feature update messaging, workshops, help docs, videos, FAQs) and onboarding campaigns to accelerate user value;
Analyze customer journeys to identify expansion opportunities and create playbooks for deeper platform use.
Lead the development of testimonials, reviews, and case studies. Define metrics to measure incremental platform value against benchmarks.
Design programs for product feedback collection and beta testing with advocates.
Ideal, but not required
4-7 years of professional experience, preferably in product marketing within a B2B SaaS organization.
Industry experience in Fintech, Finance, or B2B SaaS.
Proven ability to collaborate effectively with customer-facing teams.
Strong skills in strategic thinking, storytelling, and creating impactful marketing assets.
Ability to work in-person at our downtown Manhattan on Tuesdays & Thursdays
What we offer
Professional Development : Access to a self-development budget for conferences, books, or classes.
Work Environment : Join us onsite in our inspiring office spaces in Berlin, NY, or London, with opportunities for global travel.
Impact : Make a meaningful impact by shaping an early-stage company and creating new opportunities.
Flat Hierarchy : Experience a truly flat hierarchy, interacting directly with founding team members and voicing your ideas.
Mentorship : Learn from experienced mentors, including the founders of Looker, GitHub, Mulesoft, Datadog, and UiPath.
Flexibility : Use the equipment of your choice and benefit from a meaningful home office setup.
Onboarding : Receive best-in-class coaching and training to become an expert in your field.
Our Stance
We're eager to meet talented and driven candidates regardless of whether they tick all the boxes. We're looking for someone who will add to our culture, not just fit within it. We strongly encourage individuals from groups traditionally underestimated and underrepresented in tech to apply
We seek to actively recognize and combat racism, sexism, ableism and ageism. We embrace and support all gender identities and expressions, and celebrate love in its many forms. We won't inquire about how you identify or if you've experienced discrimination, but if you want to tell your story, we are all ears
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