What are the responsibilities and job description for the Senior Associate Brand Manager position at Talent Groups?
Hybrid Details: Onsite 2 days/week
Duration: 3 months (temp)
Job Description
- Delivers sustainable business results by leveraging Market Segment Foundations to identify & align the client's priority market segments.
- Synthesizing data and prioritizing all insights and socializing the ones with scale.
- Manages, plans, designs, develops, and implements organization's marketing plan for assigned product by establishing effective selling strategies.
- Provides territory analysis of competition and potential to Sales and Marketing management.
Duties:
SKU Vetting/Systems Work
- Bi-weekly meeting with cross-functional team. Ongoing creation of skus in systems
- Amazon code, Canada Bill 96 codes
- Review of current product SKU portfolio to determine proactive delists needed based on low distribution/margin/business impact SKUs
A&CP Budget
- Monthly meetings with A&CP Finance (Mid-Month, Pre-Month End & Month-End)
- Monthly meeting with Packaging/I&A/S&I leads to understand changes to in-year project needs on A&CP budget
- Ongoing: PO approvals, budget tracking, mixer tracking
Dry Claims Management/ ETQ systems management
- Biweekly meetings across Dry/FW with cross-functional team to discuss existing claims updates or new claims creation
- Ongoing: managing claims in ETQ
2025 Dry Packaging Graphics
- Quarterly CP QBRs to review last quarter program performance to evaluate ongoing optimizations needed
- Ad hoc meetings with Digital Incentives team (Alyssa Hach) to discuss quarterly DNC/Ibotta plans & ongoing test n' learns
- Ongoing: Review/approval of DNC/Ibotta proposals; provide CP team with needed SKU lists and pack assets for launch; review/optimize performance with test n' learns
Email CRM
- Participate in Biweekly meetings with ListEngage (deployment agency) to review active email workstreams and tickets
- Participate Biweekly meetings with (internal email strategist) to review strategy and ongoing optimizations needed to adhoc and email journeys
- Ongoing meetings with FCB (email creative agency) to review/approve upcoming adhoc email creative
- Organic Social & Influencer
- Weekly meetings with MBH to discuss current/next month social post strategy, influencer strategy & community management opportunities
- Ongoing: review/approvals of upcoming social content calendar; provide MBH with needed assets and/or products for production & influencer outreach
Website
- Weekly meetings with Web team to discuss active tickets on Cottonelle website
- Ongoing: adhoc discussions with One & Publicis SEO team on optimizations needed
Ratings & Reviews/Complaints Reporting
- Biweekly Family Care complaints meetings
BazaarVoice Sampling
- Weekly BazaarVoice reporting meetings
- Ongoing: Bi-monthly core sampling campaign
- Shopper PDP/Copy
- Renew Shopper Toolkit as part of future year Content Planning (i.e. for 2026 P1 Toolkit)
Looking for:
- Someone who will be more project oriented.
- Perform ad hoc Neilson reporting
- Discreet streams within marketing activations. Make sure the coupon plans are activated on time and on strategy
- Someone who does project based work
- Someone who has marketing training - could be through a school program, or an assistant brand manager (1-2 years of Experience)
- Bachelor's degree Required
