Director of Marketing - Hospitality Client

Our client is seeking a Marketing Director with experience in restaurants/hospitality that will help grow the brands and connect with audiences in meaningful, lasting ways. This is a fast-paced environment requiring an innovative and impactful leader. Agility, adaptability, and risk-taking are all encouraged and expected. Looking for someone located in or around Chicago to be in office as needed.

The Marketing Director role calls for a highly organized and results-oriented professional who can lead and coordinate marketing initiatives from concept to execution. The ideal candidate is a strategic thinker with strong project management skills, exceptional communication abilities, and a passion for creating impactful marketing campaigns. This position works closely with cross-functional teams—including creative, digital, and product teams—to ensure projects are delivered on time, within budget, and aligned with overall business goals.

WHAT YOU WILL DO:

Project Planning and Coordination:

• Lead Strategic Vision: Develop and implement high-level marketing strategies to drive brand awareness, customer acquisition, and sales growth across all locations.
• Develop and oversee project plans, timelines, and budgets for marketing campaigns and initiatives. This includes but is not limited to, including seasonal promotions, new restaurant openings, and special events.
• Align project goals with overall marketing and business strategies.
• Coordinate with internal teams and external vendors to ensure seamless execution.

Brand Alignment:

• Ensure consistency in branding, messaging, and tone across all marketing channels and restaurant venues.

Digital & Social Media:

• Oversee digital marketing strategy, managing SEO/SEM efforts, social media content, influencer partnerships, and paid advertising campaigns to maximize online presence and engagement.

Content Creation:

• Oversee the development of creative content for marketing materials, including menu promotions, video, photography, and social media assets.

Stakeholder Management:

• Act as the central point of contact for all project stakeholders.
• Facilitate communication between teams, ensuring alignment and collaboration.
• Manage expectations and provide regular updates on project progress, risks, and solutions.

Execution and Delivery:

• Monitor project milestones and deliverables to ensure quality and timeliness.
• Identify and address potential risks or roadblocks, proactively finding solutions to keep projects on track.
• Ensure all marketing assets meet brand guidelines and quality standards.

Performance Tracking:

• Track and analyze campaign performance metrics, providing insights and recommendations for optimization.
• Conduct post-project evaluations to identify areas for improvement and share learnings with the team.

Other duties as assigned

WHAT YOU NEED:

• 5 years of marketing experience, preferably within the restaurant, hospitality, or retail industries.
• Proven success in creating and executing multi-channel marketing strategies.
• Strong leadership and team management skills.
• Expertise in digital marketing, social media, and content creation.
• Analytical mindset with experience using data and metrics to measure marketing success.
• Leverage expertise and data-driven insights to influence stakeholders and leadership in driving effective change management initiatives.
• Exceptional communication, presentation, and organizational skills.
• Ability to thrive in a fast-paced, dynamic environment.

This dynamic company celebrates what makes each person unique—there’s only one you, and that’s worth honoring. We believe diversity and individuality make the world better, and our hiring practices reflect that. Regardless of mandates, we have always—and will never—make employment decisions based on race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other protected characteristic. If you’re passionate about food and hospitality, we’d love to meet you.