What are the responsibilities and job description for the Marketing - Digital Marketing II position at Talent Software Services?
Job Description : Client is looking for a dynamic, tech-savvy Digital Producer to join our Global Digital Marketing Team. The role reports directly to the Digital Production Manager and will work collaboratively with Digital Marketing Managers, Digital Product Managers, Marketing Automation Managers and the Creative Team to create impactful online experiences for healthcare professionals and patients.
As a Digital Producer, you will serve as the primary executor of data-driven marketing capabilities using Salesforce Marketing Cloud, Adobe Experience Manager (AEM), and other platforms in
s technology stack. As an executor, coordinator, and communicator for a broad scope of digitally-based projects, the Digital Producer will have proven experience in understanding marketing objectives and strategies and delivering the technology solutions in Salesforce Marketing Cloud and Adobe Experience Manager needed to achieve and execute them.
The most successful Digital Producer is an effective communicator and organizer who can address obstacles, maintain a realistic view of complex digital initiatives, and manage the entire digital production process.
Key responsibilities include :
Executing build of customer journeys in Salesforce Marketing Cloud using relevant Marketing Cloud modules, cloud pages, AmpSripting, and data extensions.
Produce and publish website updates in Adobe Experience Manager (AEM).
Designing and building digital campaign websites and landing pages, incorporating BSC brand, SEO, and web accessibility best practices.
Serving as point person for addressing and resolving technical issues with the email and website platforms, escalating to IT partners or product support as needed.
Communicating digital project status and timelines.
Minimum requirements :
Bachelor's degree or equivalent experience in a field related to digital production, marketing automation or front-end development with a minimum of 3-5 years in a digital production role.
Proficiency in HTML, CSS, multimedia, SEO, SEM and other Internet technologies and best practices.
Minimum 1-3 years of experience using Salesforce Marketing Cloud or other advanced email automation systems.
Extensive experience working with AEM or other complex content management systems for building and maintaining websites.
Working knowledge of Adobe Creative Suite (e.g. Photoshop, Illustrator, InDesign, and Dreamweaver).
Self-directed with a proven record of excellent organizational, Q / A, accuracy, and collaboration skills while leading multiple projects across various teams.
Is a strong leader and teammate. Is punctual, reliable, flexible, and excellent at balancing multiple detail-oriented projects in a fast-paced environment.
Possesses excellent communication skills (written, oral, and stakeholder-facing).
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