Senior Product Manager, Marketing

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Senior Product Manager, Marketing

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TalentAlly .

Do not wait to apply after reading this description a high application volume is expected for this opportunity.Hybrid :

Required to be onsite in Stoughton, MA on Tuesday, Wednesday and Thursday.Position Overview :

The Senior Product Manager will be responsible for developing, implementing, and managing integrated promotional campaigns and tactics that are aligned to strategic initiatives to enable optimal brand growth and performance. This role will collaborate closely with key cross-functional stakeholders across the organization including Marketing, Sales, Training, Commercial Operations, Market Access & Trade, Legal / Compliance, Regulatory Affairs and Medical.Responsibilities : Manage the development, approval, and execution of marketing materials across HCP and Consumer facing channels.Lead the development and implementation of patient advocacy strategies and tactics, collaborating with advocacy organizations, managing sponsorship opportunities, and building relationships with key stakeholders.Lead patient / caregiver social media influencer strategy development and tactical execution.Oversee national and regional congress planning and execution, including exhibit booth development, liaising with professional societies, and securing promotional opportunities across both Consumer and HCP audiences.Work closely with the Market Access team to develop regional market access marketing materials.Strong understanding of market landscape and brand positioning to support data driven decisions on strategy and execution.Manage a portion of the marketing budget related to responsibilities and development of scopes of work with vendor partners.Oversee and maintain vendor / agency partnerships to ensure tactics are appropriately executed, measured, and optimized.Provide support for annual brand planning and long-range planning.Uphold and consistently demonstrate Collegium's Core Values.Be accountable for team goals.Communicate to influence using facts and logical approaches.Modify approaches to continuously improve and solve routine problems.Continue to deepen technical skills in own area and display significant independence.Required Leadership Behaviors :

Leadership Behaviors are a core set of behaviors that vary based on Level in the organization. We have categorized these under Head, Heart, and Guts.Head :

Know our BusinessThink CriticallyDecideExecute

Heart :

CollaborateDevelopCommunicateEmbrace Authenticity

Guts :

Be DisruptiveInnovateEvolveBe Tenacious

Qualifications : Bachelor's degree required, Master's degree preferred.6-8 years of related experience required.Minimum of 3 years of Pharmaceutical / Life Sciences consumer marketing required.Experience in ADHD market preferred.Proficiency with Microsoft Office (Excel, Outlook, PowerPoint, Word) required.Pay Range : $175,000—$191,000 USD.Collegium is an equal opportunity employer. It is the policy of Collegium, in all of its relations with its employees and applicants for employment, to base all employment-related decisions upon valid job-related factors, without regard to age, national origin, citizenship status, ancestry, race, color, religion, creed, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or expression (including transgender status), sexual orientation, military or veteran status, physical or mental disability, genetic information, or any other status protected by applicable federal, state, or local law.

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Salary : $175,000 - $191,000