What are the responsibilities and job description for the Director of Brand Excellence position at TalentBridge?
National Brand Development Opportunity
We are seeking an experienced marketing leader to join our team as a National Brand Development Director. In this role, you will be responsible for developing and executing a comprehensive brand strategy that drives growth and engagement across the nation.
Key Responsibilities:
- Develop and execute a comprehensive brand strategy, encompassing PR, digital marketing, direct mail, and sponsorships.
- Lead brand storytelling and unify marketing efforts to create a cohesive brand image.
- Oversee lead generation and performance marketing, ensuring brand integrity and measurable outcomes.
- Build and lead a high-impact team while managing agency relationships.
- Implement data-driven strategies to measure brand effectiveness and campaign performance.
Ideal Candidate:
- A proven track record of building and scaling a brand, preferably in a faith-based, wellness, or mission-driven space.
- Experience leading small teams and working with agencies to drive measurable outcomes.
- A strong mix of brand strategy and hands-on marketing execution – not just delegation.
- Background in direct response marketing and lead generation with a clear understanding of how brand influences growth.
- An entrepreneurial mindset – comfortable in fast-paced environments, wearing multiple hats, and problem-solving creatively.
