What are the responsibilities and job description for the Technical Marketing Specialist position at TalentBridge?
Our client is seeking a detail-oriented and analytical Technical Marketing Analyst to join their team! This individual will play a crucial role in researching, analyzing, and positioning their products to maximize market impact. This role will work closely with cross-functional teams to develop compelling marketing materials, analyze sales and pricing trends, and manage projects to enhance online and offline marketing efforts.
Responsibilities:
- Conduct in-depth research on the technical features of industrial equipment to understand key differentiators.
- Analyze and compare products based on research findings to highlight competitive advantages.
- Develop compelling marketing content, collaborating with graphic designers to create visuals, banners, and product explanations.
- Monitor and analyze market pricing trends, making strategic adjustments as needed.
- Work closely with the team to discuss research insights and position products effectively in the market.
- Manage and update product information in the online store software, ensuring accuracy and clarity.
- Review sales data to identify trends, optimize pricing strategies, and improve marketing effectiveness.
- Lead and oversee projects by assigning tasks, tracking progress, facilitating discussions, and ensuring successful completion.
Qualifications & Skills:
- Bachelor's degree required.
- Background in engineering, mechanical fields, or a related discipline is a plus.
- Proficiency in Microsoft Office Suite, especially Excel (basic formulas knowledge required).
- Strong organizational skills with the ability to manage multiple projects effectively.
- Experience in project management, including coordination, execution, and follow-through.
Salary : $80,000 - $95,000
