What are the responsibilities and job description for the Web Analytics Consultant position at TalentBridge?
Job description:
- The ideal candidate will have expertise in web analytics platforms such as Customer Journey Analytics, familiarity with the Client Experience Platform, and a solid grasp of machine learning (ML) principles and front end application development skills.
- In this role, you will demonstrate your technical skills to drive data insights, enhance customer experiences, and support data engineering initiatives within the organization.
Skills:
- Web Analytics & Reporting: Lead and optimize Web Analytics ingestion tools, preferably Customer Journey Analytics implementation for tracking, reporting, and analysis of digital marketing and website performance.
- Machine Learning Understanding & Application security: Work alongside data scientists to apply ML techniques to digital analytics data, including predictive modelling, clustering, and segmentation. Maintain an existing front-end web application using node.js, react.js.
