What are the responsibilities and job description for the Marketing Analyst position at TalentBurst, an Inc 5000 company?
Title : B2B Marketing Analyst
Duration : 12 Months
Location : Lehi, UT 84043
What you'll Do
- Conduct analysis with a focus on articulating the impact of account-based performance across marketing and sales engagements
- Combine qualitative and quantitative insights to make recommendations to senior marketing leaders on campaign and program optimizations
- Work cross-functionally with Data Engineering, Operations, Portfolio, and Demand Marketing teams to ensure campaign is executed and results are effectively delivered
- Establish targets and benchmarks that articulate the impact of account-based initiatives to revenue
- Create new metrics and methods that quantify impact of thought leadership campaign engagements to primary B2B KPIs
What You Need To Succeed
