What are the responsibilities and job description for the CMO position at Talentfoot Executive Search and Staffing?
Chief Marketing Officer
Company Overview
Our client is a leading force in the residential services industry, with a rapidly expanding footprint across the Midwest. Since its inception in November 2021, the company has grown through strategic acquisitions. Specializing in HVAC, plumbing, sewer & drain, and electrical services, the organization has built a culture centered on commitment, teamwork, execution, and fun. With over $100 million in revenue and a team of 500 professionals, they are dedicated to delivering exceptional customer experiences. As they continue their expansion, they seek a dynamic Chief Marketing Officer to drive customer acquisition and propel the company's next phase of growth.
Position Overview
This is an exciting opportunity to shape the marketing strategy for a rapidly growing residential services company. As Chief Marketing Officer, you will play a pivotal role in elevating the company’s brand portfolio, executing innovative local customer acquisition strategies, and sustaining double-digit organic growth. Reporting directly to the CEO, you will work closely with the executive team, general managers, and the Board of Directors to craft and implement impactful marketing initiatives. This role offers significant career growth potential, high visibility, and the opportunity to transform the company’s marketing function through data-driven decision-making, AI-driven technology, and community-driven branding strategies.
Position Responsibilities
Position Qualifications
If you're ready to make an impact and take your career to the next level, we’d love to hear from you. Apply now, and a member of Talentfoot’s recruitment team will contact you if your track record of success, experience, skills, and qualifications match our client’s requirements.
Talentfoot Overview
Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com.
Company Overview
Our client is a leading force in the residential services industry, with a rapidly expanding footprint across the Midwest. Since its inception in November 2021, the company has grown through strategic acquisitions. Specializing in HVAC, plumbing, sewer & drain, and electrical services, the organization has built a culture centered on commitment, teamwork, execution, and fun. With over $100 million in revenue and a team of 500 professionals, they are dedicated to delivering exceptional customer experiences. As they continue their expansion, they seek a dynamic Chief Marketing Officer to drive customer acquisition and propel the company's next phase of growth.
Position Overview
This is an exciting opportunity to shape the marketing strategy for a rapidly growing residential services company. As Chief Marketing Officer, you will play a pivotal role in elevating the company’s brand portfolio, executing innovative local customer acquisition strategies, and sustaining double-digit organic growth. Reporting directly to the CEO, you will work closely with the executive team, general managers, and the Board of Directors to craft and implement impactful marketing initiatives. This role offers significant career growth potential, high visibility, and the opportunity to transform the company’s marketing function through data-driven decision-making, AI-driven technology, and community-driven branding strategies.
Position Responsibilities
- Develop and execute a comprehensive marketing strategy that drives top-line growth and strengthens competitive positioning in all markets.
- Build and lead a high-performing, dispersed marketing team, ensuring alignment with business objectives and fostering a culture of accountability and results.
- Oversee digital marketing initiatives, including AI-driven interfaces, omni-channel communication strategies, and targeted lead generation to enhance customer acquisition.
- Improve customer retention through loyalty programs, maintenance plans, and personalized offers tailored to location and weather patterns.
- Integrate in-house marketing teams with agency partners to optimize campaign execution and maximize return on investment.
- Develop community-based brand equity programs, including sponsorships, partnerships, and local events to strengthen trust and visibility.
- Utilize data analytics to track marketing performance, optimize campaigns, and enhance attribution modeling across brands.
- Lead grassroots marketing efforts and execute creative promotional campaigns, including out-of-home (OOH) advertising and digital media strategies.
- Present marketing strategies and performance insights to the Board, ensuring alignment with business objectives and growth goals.
- Travel as needed to key markets, including Chicago, Cleveland, Detroit, and Grand Rapids, to support market expansion and campaign execution.
Position Qualifications
- Minimum of 10 years of progressive experience in marketing, with a strong track record of driving revenue growth.
- Proven success in leading and scaling high-performing marketing teams.
- Expertise in performance marketing, including SEO, SEM, social media, and CRM strategies.
- Experience in home services or similar location-based industries with multi-market brand management.
- Strong analytical mindset with a history of leveraging data and AI-driven insights for decision-making.
- Executive presence with experience presenting to Boards and senior leadership teams.
- A bachelor’s degree in marketing, business, or a related field; an MBA or relevant advanced degree is preferred.
- Experience developing community-based marketing initiatives and partnerships.
- Familiarity with AI-driven marketing automation and digital innovation strategies.
- Budget management and ROI optimization expertise.
If you're ready to make an impact and take your career to the next level, we’d love to hear from you. Apply now, and a member of Talentfoot’s recruitment team will contact you if your track record of success, experience, skills, and qualifications match our client’s requirements.
Talentfoot Overview
Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com.
