What are the responsibilities and job description for the Sr. Manager, CRM & Personalization position at Talentfoot Executive Search and Staffing?
Company Overview
Our client is one of the world’s most iconic global brands, recognized for its commitment to innovation, customer experience, and operational excellence. As part of its digital transformation journey, the company is investing heavily in CRM and personalization strategies to enhance customer engagement and drive loyalty. With a culture rooted in bold thinking, collaboration, and agility, this is an exciting opportunity to join a team dedicated to delivering personalized customer experiences at scale. As they continue their growth, they are seeking a Senior Manager, CRM & Personalization to help shape their customer engagement strategy.
Position Overview
This is a strategic leadership role for an experienced CRM and personalization expert who thrives on leveraging data-driven insights to enhance customer relationships. As the Senior Manager, CRM & Personalization, you will be responsible for managing and executing the company’s CRM initiatives, focusing on customer acquisition, retention, and lifetime value. Reporting to the Director of CRM & Personalization, you will lead a team of CRM professionals and external partners, ensuring that all communications and engagement strategies are optimized for performance. With a focus on omnichannel integration, data-driven marketing, and automation, this role provides a unique opportunity to make a measurable impact on a global brand’s customer experience strategy.
Position Responsibilities
Position Qualifications
Talentfoot Overview
Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com.
Our client is one of the world’s most iconic global brands, recognized for its commitment to innovation, customer experience, and operational excellence. As part of its digital transformation journey, the company is investing heavily in CRM and personalization strategies to enhance customer engagement and drive loyalty. With a culture rooted in bold thinking, collaboration, and agility, this is an exciting opportunity to join a team dedicated to delivering personalized customer experiences at scale. As they continue their growth, they are seeking a Senior Manager, CRM & Personalization to help shape their customer engagement strategy.
Position Overview
This is a strategic leadership role for an experienced CRM and personalization expert who thrives on leveraging data-driven insights to enhance customer relationships. As the Senior Manager, CRM & Personalization, you will be responsible for managing and executing the company’s CRM initiatives, focusing on customer acquisition, retention, and lifetime value. Reporting to the Director of CRM & Personalization, you will lead a team of CRM professionals and external partners, ensuring that all communications and engagement strategies are optimized for performance. With a focus on omnichannel integration, data-driven marketing, and automation, this role provides a unique opportunity to make a measurable impact on a global brand’s customer experience strategy.
Position Responsibilities
- Develop and execute a comprehensive CRM strategy, focusing on customer lifecycle management, loyalty, and retention.
- Own the execution of email, push, and SMS campaigns, optimizing each touchpoint for maximum engagement and conversion.
- Lead A/B testing and optimization efforts to enhance open rates, click-through rates, and attributed revenue.
- Work with data teams to refine customer segmentation and drive personalized communication strategies.
- Design and manage automated customer journeys, including welcome series, re-engagement campaigns, and post-purchase follow-ups.
- Ensure CRM efforts are seamlessly integrated across digital, in-store, and loyalty programs for a consistent omnichannel experience.
- Partner with marketing, operations, creative, and analytics teams to align CRM efforts with broader business goals.
- Track key performance metrics and contribute to quarterly and annual revenue targets for CRM.
- Assist in the selection and optimization of CRM tools to improve automation, reporting, and customer insights.
- Mentor and develop a high-performing CRM team, fostering a culture of collaboration and innovation.
Position Qualifications
- 6 years of experience in CRM, lifecycle marketing, or personalization, with 2 years in a leadership role.
- Proven success in driving customer engagement and retention through CRM strategies.
- Expertise in email and push marketing, with hands-on experience in Adobe Campaign, Adobe Journey Optimizer, or similar platforms.
- Strong analytical skills, with the ability to translate data into actionable insights.
- Experience leading cross-functional teams and collaborating with marketing, product, and analytics teams.
- Excellent presentation and communication skills, with experience presenting to executive audiences.
- Comfortable using Tableau dashboards for reporting and PowerPoint for executive-level presentations.
- Experience in QSR, restaurants, retail, or eCommerce.
- Familiarity with SQL for data querying (a plus, but not required).
- Experience with workflow management tools such as Asana or Adobe WorkFront.
Talentfoot Overview
Talentfoot Executive Search specializes in future-proofing organizations by securing forward-thinking leaders across sales, marketing, eCommerce, product, data, operations, finance, and technology with a track record of accelerating growth, innovation, and profitability. Since 2010, we’ve partnered with more than 2,500 companies and lead the industry with a 98% client success rate. Learn more at Talentfoot.com.
