Annual Funds Director

Talladega College

Annual Fund Director

Job Summary

The Annual Fund Director will be responsible for planning, implementing and evaluating a comprehensive annual giving program, which includes: telephone program, direct mail, e-giving, restricted campaigns and personal solicitations. The Director oversees and participates in the identification, cultivation, solicitation and stewardship of individuals for gifts in support of College’s mission. Utilizing telemarketing, direct mail, Web capabilities, and face-to-face solicitations this position is responsible for securing annual donations from alumni, friends, parents and students of Talladega College.

Responsibilities

• Create, implement and evaluate a comprehensive multi-year annual giving program that takes into account the need to retain donors, engage new donors, inspire alumni participation and encourage campus-wide involvement
• Responsible for the implementation of the annual giving plan of operation with specific focus on developing philanthropic support from individuals such as alumni, parents, faculty, staff and friends to help meet the goals and priorities of Talladega College
• Serve as chief annual giving officer for the College by building strong working relationships and partnerships with positional leaders in the divisions of Academic Affairs, Student Affairs, Enrollment Management, and Business and Finance. Create plans to support the different units’ goals and objectives through the annual giving program
• Provide leadership to and management of telephone outreach program vendor responsible for the day-to-day operation of Talladega’s phone-a-thon program. Serve as primary interface and liaison with the external operating vendor to ensure the College’s priorities are being supported by the telephone outreach program efforts
• Ensure that all components of the annual giving program are integrated
• Work in collaboration with the College’s IT staff to develop and design the technical structure and deliverance mechanism for e-giving solicitations
• Oversee tracking and analysis of all direct mail solicitation results. Study and implement new marketing techniques to improve overall annual giving results
• Advise and train all advancement personnel regarding annual giving gift strategies and tactics
• Oversee tracking and analysis of all direct mail solicitation results. Study and implement new marketing techniques to improve overall annual reslts
• Advise and train all advancement personnel regarding annual giving gift strategies and tactics
• Coordinate efforts with other advancement professionals in annual and major giving programs including active participation in solicitations as required
• Identify opportunities for annual giving prospects and donors to serve in meaningful volunteer roles when appropriate. Recommend candidates from the TC Alumni Association, to serve on the deans’ advisory boards, campaign committees and other volunteer boards on the campus
  
  

RELATIONSHIPS

• Participates in the campus prospect management system, advancement officer forums and Institutional Advancement planning meetings
• Advises, informs and works with the vice president of Institutional Advancement and directors of Alumni Relations
  
  

SCOPE

• Is responsible for compliance with all TC policies and procedures including, but not limited to, solicitation and acceptance of gifts, alumni and support group policies and naming policies
• Is responsible for strategic planning and coordination with every unit on campus regarding annual giving programming
  
  

Qualifications

• Skill in communicating persuasively, both orally and in writing, with different external constituencies about private fund-raising in general and as it applies to unit directly supervised
• Ability to solve problems in a strategic and tactical manner
• Ability to be flexible in working independently as well as collaboratively with Advancement, faculty and staff to achieve defined goals. Use initiative to organize and follow through with complex tasks to meet deadlines
• Skill to use a personal computer and computer software programs at the level of sophistication required for the development office
• Good judgment in making logical and sound decisions
• A bachelor's degree
• A minimum of three to five years of progressively responsible development experience, preferably in higher education fund-raising, including a strong documented record of gift solicitation in the annual gift range
• Demonstrated knowledge of the theories, principles, practices and of fund-raising for higher education
  
  

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