Social Media Analyst & Content Creator

🚀 Social Media Analyst & Content Creator

📍 Location: Tallman Headquarters – Columbus, IN

🕒 Job Type: Full-Time

⚡ About Tallman Equipment

Tallman Equipment Company has been a trusted provider of tools and equipment for the electric utility industry for decades. We provide linemen and utility professionals with high-quality, name-brand tools from manufacturers like Milwaukee and Makita, as well as essential maintenance services—ranging from fiberglass testing to protective gear—to ensure reliable power delivery and safety on the job. This role will also support the social media efforts for three other companies under the Tallman umbrella:

DDIN – Tool manufacturing and distribution

BMI – Precision tool and die shop

MCR – IT services for the utility industry and beyond

📢 Job Overview

We’re looking for a creative, strategic, and outgoing Social Media Marketer to take our brand to the next level 🚀. This role is all about engaging both B2B and B2C audiences through storytelling, impactful content, and innovative strategies. You’ll be responsible for crafting social media content that drives sales growth, increases brand awareness, and boosts customer engagement. By implementing data-driven strategies, you’ll focus on measurable outcomes like lead generation, conversion rates, and audience growth to ensure our online presence connects meaningfully with electric utility linemen and industry professionals.

🎯 Key Responsibilities

• 📱 Develop, implement, and manage social media strategies across Instagram, Facebook, LinkedIn, and TikTok and other platforms as needed for Tallman Equipment and three affiliated brands.
• 🎙️ Serve as the brand voice, creating and delivering engaging content that resonates with linemen and industry professionals across all social platforms.
• 🎥 Be comfortable appearing on camera, creating videos for product spotlights, behind-the-scenes content, and industry-related discussions.
• 💬 Engage with followers, respond to comments/messages, and foster a strong online community in ways that appropriately reflect the Tallman brand.
• 📊 Track and analyze social media performance, adjusting strategies based on insights.
• 🚦 Stay ahead of industry trends, competitor activity, and best practices.
• 🤝 Collaborate with marketing, product, and sales teams to promote new products, services, and special offers that increase sales and customer engagement and retention.
• 🔍 Basic SEO experience is a plus; willingness to learn SEO best practices for social media and content marketing is required.

✅ Who You Are

• 2 years of experience in social media marketing beneficial, preferably in B2B or niche industries, BUT open to entry-level candidates, including current students nearing graduation pursuing a degree in Marketing, Communications, Digital Media, or a related field based on experience or quality of work.

·       🛠️ Comfortable handling and demonstrating power tools and equipment for content.

• ✍️ Strong content creation skills, including writing, graphic design (Canva, Adobe Suite), and basic video editing.
• 🎤 Confidence and willingness to be the face of the brand, appearing in video content and engaging with the audience directly.
• 📅 Familiarity with social media scheduling and analytics tools (Meta Business Suite, Later, Hootsuite).
• 📈 Understanding of social media algorithms and trends across various platforms.
• 🔎 SEO knowledge and willingness to learn how SEO impacts social media performance.

·       Detail-oriented, creative, and able to work independently and collaboratively.

• 🗣️ Excellent communication and storytelling skills.
• ⏳ Ability to multitask, plan, meet deadlines, and work independently in a fast-paced environment.

·       🚗 Willing to travel as needed

🔥 Why Join Tallman Equipment?

• ⚡ Be part of a company that supports the hardworking professionals who keep the lights on.
• 🎨 A creative and collaborative work environment.
• 📚 Opportunities for professional growth, including SEO and digital marketing training.
• 💰 Competitive salary and benefits package.

·       🤝 Employee Owned Company

📩 Apply today! Send your resume along with 3 samples of your best work relevant to the role to johnd@tallmanequipment.com. These samples should demonstrate your content creation skills and creativity, we’d love to see examples like:

• A social media post tailored for Facebook, Instagram, or LinkedIn
• A TikTok or Instagram Reel featuring you, if you’re comfortable creating one
• A TikTok or Instagram Reel that you have filmed and edited, ideally showcasing a product or service (if you're not comfortable featuring yourself, feel free to focus on the product)

Our main focus is on your ability to create engaging, high-quality content that resonates with our audience—whether that’s through video, images, or written posts. We understand that not everyone is completely comfortable being on camera, so while video submissions are highly encouraged, we welcome any samples that showcase your creativity and ability to connect with our industry.