What are the responsibilities and job description for the Head of Marketing / CMO position at Talnt Team?
Location : New York, NY
Company Overview
Our client is a leading provider of access to crypto through simple and easy-to-use products. Our mission is to build bridges into the world of cryptocurrency by creating DeFi accessibility through traditional financial standards. With offices in Zurich, London, and NYC, over $6.8B under management, and 13 exchanges currently supported using our proprietary technology, we are primed for significant growth.
About the Role
We are seeking a Head of Global Marketing to develop and execute our global marketing strategy, driving sales and propelling our brand by bridging TradFi and DeFi.
Strategic Planning and VisionWork cross-functionally to map out our marketing vision and business needsDrive marketing strategy and develop strategic marketing plansDevelop and execute a cohesive brand strategy globallyPartner with distribution and leadership to define go-to-market strategyConduct market research and competitor analysis to identify industry trends and opportunitiesTeam Management
Mentor and lead a high-performing marketing teamProvide strategic guidance to the product marketing teamCollaborate with global sales and service leadership to align marketing efforts with revenue goalsInfrastructure Operating Models
Develop and implement an efficient and scalable operating modelLead company-wide roll-outs for content management, campaigns, and product launchesRequirements
At least 8 years of experience in the finance industry, preferably in asset management marketingProven track record of success in developing and executing impactful marketing strategiesExperience finding differentiated and scalable solutions in the industryGlobal business experience with strong industry connections and credibilityExperience building and managing teams across marketing specialtiesData-driven approach to decision-making and campaign optimizationExceptional leadership and team management skillsAbility to quickly grasp complex concepts and stay ahead of industry trends
