What are the responsibilities and job description for the Field Marketing Manager - North America position at Talon.One?
ABOUT THE ROLE :
As the first Field Marketing Manager in the US, you'll lead US field marketing initiatives, focusing on driving net-new logo acquisition across enterprise and high-value mid-market segments.
Acting as the essential bridge between US field operations and marketing, you'll be the go-to regional expert guiding our market presence and growth strategies and adapting EMEA event concepts for North America e.g. INCENTIVIZE. As a versatile 360° marketer, you'll deeply understand key verticals and segments to orchestrate impactful events, digital campaigns, and community activations.
You will collaborate daily with Talon.One's Berlin based marketing team, and report into the Field Marketing Lead. In addition to that, you'll collaborate closely and regularly with Talon.One's 40 US based colleagues incl. sales and partnerships team.
ONCE YOU ARE HERE YOU WILL :
- End-to-end execution of major industry conferences e.g Shoptalk and NRF.
- Identify emerging conferences for marketing, business, and technical professionals within the loyalty & promotions space.
- Support US media buying strategy, thought leadership activities, webinars & podcasts.
- Drive cohesive marketing strategy and brand presence across US channels and activities.
- Serve as the primary Marketing representative and expert in the US region.
- Act as the bridge between field operations and marketing initiatives.
- Offer US market insights to inform brand awareness activations, content themes and strategic direction for US.
- Collaborate with Partner Marketing and Partner managers to maximize ecosystem opportunities.
- Partner with customer marketing on US-owned events and success story amplification.
- Support strategic account programs and align marketing initiatives with sales objectives.
WHAT WE NEED YOU TO BRING TO THE TABLE :
WHAT'S IN IT FOR YOU :
WHY YOU SHOULD WORK FOR US :
Do you want this job?
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Talon.One is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. We do not make employment decisions on the basis of race, color, religious belief, ethnic origin, nationality, sex, gender identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by company policy. As an employer we strive for a healthy and safe workplace and strictly prohibit harassment of any kind.
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