Demo

Commercial Business Analyst

Talon
New York, NY Full Time
POSTED ON 4/24/2025
AVAILABLE BEFORE 5/23/2025
Role Description

The Commercial Business Analyst reports to the VP, Commercial Partnerships and is responsible for operational, data analysis and reporting tasks related to optimizing the output of Talon’s Commercial team. This role supports the effective management and delivery of the commercial targets and communication with the key stakeholders at Talon.

ABOUT US_

At Talon, our purpose is to be the independent agency of choice providing a pioneering global platform for brands to connect with audiences in the outside world. We want to reimagine the industry to deliver greater value for our clients whilst inspiring people and caring for our planet. We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry – changing perceptions of it as a legacy medium to one that is highly effective, creative, sustainable, and measurable for our clients.

In our first 10 years, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 300 people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry and want to continue and expand upon these successes.

A DAY IN THE LIFE_

  • Produce and circulate weekly revenue and performance reports across Management, Commercial and Client teams as needed.
  • Partner with internal Client Strategy teams, as well as external suppliers, to ensure accurate and comprehensive reporting.
  • Partner with Talon’s Finance team to ensure client and supplier partnership terms are fully executed.
  • Identify risks and opportunities for the commercial team through analysis of data. 
  • Identify and analyze trends in the market to influence commercial strategy. 
  • Support Commercial Team with communicating the commercial strategy to the business and assisting the teams. 
  • Liaise with various key members of Talon Business Units to ensure visibility on campaigns.
  • Build and maintain relationships with input into the development of Plato and Atlas to optimize reporting for investment. 
  • Conduct regular quality checks on reports to ensure accuracy, completeness, and timeliness.
  • Investigate and resolve discrepancies or issues with data sources.
  • Participate in regular meetings with key media owners. 
  • Other duties as needed by Talon. 

WHAT WE’RE LOOKING FOR_

  • Proven experience in data analysis and reporting roles
  • Track record of managing external stakeholders effectively
  • Proficiency in providing detailed reporting to diverse audiences
  • Ability to influence decision making through presenting insights and recommendations
  • Expertise in Microsoft Excel and BI tools (Power BI preferred)
  • Strong analytical and quantitative skills, including growth analysis, financial modeling, and forecasting
  • Familiarity with media buying platforms and campaign metrics (preferred)

OUR TEAM_

The Commercial team represents an important part of Talon’s operations and is responsible for the development and delivery of Talon’s investment, trading and partnership strategy across North America.

WHY US_

“Talon is a People focused Company, with an entrepreneurial spirit, who give their staff the autonomy and tools to progress and develop in their careers.”

OUR VALUES AND HOW WE WORK TOGETHER_

WE ARE BOLD_

As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.

  • We embrace change
  • We challenge respectfully
  • We lead the way

WE ARE HUMAN_

We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.

  • We value collaboration and togetherness
  • We are empathetic
  • We embrace individuality

WE ARE SMART_

Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.

  • We grow and learn
  • We are trusted
  • We are mission possible

Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.

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