Retention Marketing Manager

Job Description

Marketing Manager

Our company is a global platform for unique and creative products. We develop and enhance the tools and technologies that connect millions of entrepreneurs with buyers around the world. As a team member, whether part of the core company or its subsidiaries, you'll work on meaningful, large-scale challenges alongside passionate colleagues, making a lasting impact and helping keep commerce human.

What’s the role?

We are looking for a Retention Marketing Manager to join our team and lead our mobile-first engagement strategy for the Retention & Engagement Marketing department. In this role, you'll be responsible for developing and executing mobile-first strategies across various channels to drive user engagement, retention, and growth. You'll collaborate with cross-functional teams, including Product, Engineering, Analytics, Product Marketing, and Design, to create and implement effective strategies that engage app users.

The ideal candidate is a strategic thinker with strong technical marketing skills, capable of driving innovation and executing comprehensive app engagement campaigns. We seek someone who can implement a strategy and roadmap with agility and precision and is excited to work in a dynamic, fast-paced environment.

What’s the team like?

The Retention & Engagement Marketing team is a dynamic group of marketers focused on creating personalized, impactful customer experiences. We use advanced technology and data analytics to craft campaigns that build strong relationships and foster customer loyalty with millions of users.

What does the day-to-day look like?

• Develop and execute a comprehensive app retention marketing strategy, utilizing push notifications, email, SMS, and in-app messaging to reach users.
• Lead the execution and optimization of campaigns aimed at increasing user engagement, visits, and daily app activity.
• Use data and analytics to identify user segments and personalize messaging to improve retention and engagement.
• Leverage platform tools, like Braze or similar ESPs, to manage end-to-end campaign execution.
• Stay current with trends and best practices in push marketing, mobile engagement, and digital marketing.
• Contribute to improving team processes by suggesting and implementing actions that increase efficiency and agility.
• Communicate updates, launch timelines, blockers, and dependencies on a weekly basis to stakeholders.
• Be prepared to work outside of normal hours (weekends, late nights, or early mornings) for urgent campaign launches or message delivery.
  
  

Qualities That Will Help You Succeed In This Role

• 5 years of experience in retention marketing, with a focus on mobile-first strategies and complex technical execution within an ESP or Marketing Automation platform.
• Proficiency in Braze or a similar ESP platform, with hands-on experience optimizing campaigns.
• Experience collaborating with data science teams to design and run experiments, such as A/B/n or multi-armed bandit tests.
• Strong project management skills, with the ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Technical expertise and a demonstrated ability to learn new skills and technologies quickly.
• Accountability for delivering high-quality work and proactively sharing insights with peers and leadership.
• Strong problem-solving skills, with a bias for action and the ability to adapt to the evolving marketing landscape.
• A natural collaborator who builds positive relationships across teams and drives decision-making within cross-functional groups.
• Familiarity with CAN-SPAM/CASL/GDPR regulations and inbox deliverability standards.
• Basic understanding of data segmentation, attribution, and SQL.
• Experience using HTML to build and personalize marketing communications
  
  

**We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, ethnic origin, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.**