What are the responsibilities and job description for the Performance Specialist - Global Hotel Brands position at Tambourine?
We are seeking a highly motivated and skilled Performance Specialist to join our Global Hotel Brands division. This team partners with major hotel brands like Hyatt, Marriott, Hilton, and IHG to execute paid media and SEO strategies for branded hotels at the property and enterprise level.
About the Role
The Performance Specialist will be responsible for developing, managing, and optimizing digital marketing campaigns across paid media channels (social media, PPC, and programmatic) while also driving search engine optimization (SEO) strategies to enhance visibility and performance. They will collaborate closely with the Account team to align strategies with individual client goals and maximize results.
This position is based in our HQ office in Fort Lauderdale, FL.
Why Join Us?
Tambourine is one of the country’s fastest-growing hospitality & tourism marketing firms. Combining best-in-class tech with award-winning creative design, we revolutionize e-commerce for hotels, resorts and destinations.
Championing professional growth, prioritizing wellness and nurturing a healthy work-life balance is our formula for a unique company culture.
A few of our perks include 100% company-paid medical insurance, generous paid time off & holidays, maternity/paternity leave - and more!
Find us @TamboGram to learn more.
Paid Media Responsibilities
- Develop, implement, and optimize paid media campaigns across platforms (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, etc.).
- Conduct keyword research and analysis to refine targeting strategies and budget recommendations.
- Write effective ad copy for search campaigns.
- Manage budget pacing and bid strategies to maximize ROI and meet performance targets.
- Track and analyze campaign data to identify optimization opportunities.
- Conduct mid-month performance reviews with the Account team to pinpoint growth opportunities.
- Create and present performance reports to stakeholders.
- Apply industry knowledge to troubleshoot complex issues and problem-solve technical challenges.
SEO Responsibilities
- Develop and execute SEO strategies to enhance organic search rankings and website traffic.
- Conduct keyword research to identify high-value search terms.
- Optimize website content, structure, and metadata to improve visibility and relevance.
- Monitor and analyze website performance using analytics tools to track progress and identify areas for improvement.
- Collaborate directly with hotel brands corporate teams to enhance their SEO presence on brand.com.
- Analyze and track performance using SEO tools while staying updated on industry trends.
- Set up and manage local directories and Google Business Profiles.
- Analyze and track performance with various tools to stay up to date when monitoring
- Setup and monitor local directories and Google Business accounts
- Stay up-to-date with the latest SEO trends and algorithm updates
What we need from you
- Hands-on experience with Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, Google Analytics, Adobe Analytics, and SEO tools (SEMrush, Google Search Console, Yext, Google Business).
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent communication and presentation skills to collaborate with clients and internal teams.
- Ability to work independently, meet deadlines, and exceed performance goals.
- Experience using a project management system to stay organized.
- Strong time management and ability to optimize work processes efficiently.
Bonus Points:
- Agency experience working on multiple accounts
- Google Ad, Google Analytics Certified
- Facebook Blueprint certified
- Fluent in Spanish (read and write)
- Experience with Google Tag Manager, Google DoubleClick, Google Looker Studio
- Knowledge and understanding of the hospitality and travel industry
Benefits
- Medical Insurance (base option 100% paid by us)
- Dental & Vision Insurance
- 401K (after one year of employment)
- Life & Long-Term Disability Insurance (100% paid by us)
- Additional Life & Short-Term Disability Insurance
- Parental Leave (up to 3 months paid based on tenure)
- Pet Insurance
- Generous Paid Time Off
- 12 Paid Holidays
- 6 WFH Days per month (after 90 days)
- Extra PTO for recreational stays in client properties
- Tri-Rail Commuter Reimbursement
- Gym access
Equal Opportunity Employer:
Tambourine does not discriminate, and prohibits discrimination and harassment against any employee or job applicant based on race, color, religion, gender, gender expression, sex, sexual orientation, age, marital status, national origin, disability, genetic information, pregnancy, military status, or any other protected characteristic as outlined by federal, state, or local laws, in the process of hiring, retention, or the promotion of the employee.
We are an E-Verify company.
