Director of Marketing, Communications & Fan Experience

We are an equal opportunity employer, and all qualified applicants will be considered for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Organization: Tampa Bay Sun FC

Location: Tampa Bay, FL

Reports to: President

Department: Marketing & Fan Experience

Type: Full-Time, Exempt

Tampa Bay Sun FC seeks a passionate and results-driven Director of Marketing, Communications, and Fan Experience to lead the strategic development and execution of all marketing, branding, game-day, and communications initiatives. This role is central to creating a dynamic, inclusive, and unforgettable fan experience—while ensuring measurable success for our corporate partners, ticketing campaigns, and community presence. The Director will manage a team of manager leads and is responsible for aligning marketing efforts across ticketing, partnerships, operations, and the sporting side of the organization. This is a unique opportunity to help shape the voice, vibe, and legacy of a professional women’s soccer club.

• Develop and implement integrated marketing strategies and grassroots marketing initiatives that build awareness, drive revenue, and grow Tampa Bay Sun FC’s presence locally, nationally, and globally.

• Oversee brand consistency and creative execution across all channels: digital, broadcast, in-venue, merchandise, print, and paid media.

• Establish KPIs and oversee regular marketing performance reporting, including impressions, campaign engagement, and return on spend.

• Develop and implement a comprehensive, season-long marketing plan to drive brand awareness, fan engagement, and revenue.

• Direct all elements of matchday presentation, including run of show, in-stadium activations, music, video board content, PA scripts, promotions, and halftime programming.

• Innovate engaging and memorable pre-match and in-match experiences that foster loyalty, community, and family-friendly energy.

• Collaborate closely with stadium operation staff to ensure seamless execution on matchday to deliver a seamless, high-quality matchday environment aligned with the club’s brand and mission.

• Serve as the lead for all internal and external communications, including press releases, announcements, interviews, and media coordination and media training.

• Build and manage media relationships, representing the club and supporting players and staff as spokespeople.

• Oversee content and storytelling that enhances the club’s visibility, mission, and competitive narrative.

• Manage the Tampa Bay Sun FC mascot program from personality development to brand integration, ensuring regular appearances, community outreach, and matchday activations.

• Lead the development and growth of a robust official Kids Club, including content, membership benefits, and youth-oriented marketing that engages youth and families through exclusive content, experiences, and matchday programming.

• Manage a growing team of managers across marketing, creative, fan engagement, and communications functions.

• Set clear goals and KPIs for staff and facilitate professional development and performance tracking.

• Ensure the marketing department effectively supports and collaborates with ticketing, corporate partnerships, operations, and the sporting department—delivering marketing tools, creative assets, and strategic insight while acting as a key connector between departments to ensure consistent messaging and unified brand execution across all touchpoints.

• Oversee agency and vendor relationships and manage marketing budget.

• Growth in marketing reach, digital impressions, and brand engagement.

• Measurable support and success for corporate partnership initiatives.

• Contribution to ticket sales goals through campaigns, promotions, and fan outreach.

• Execution quality and fan satisfaction for matchday experience.

• Positive media presence and storytelling impact.
• Establish, manage, and oversee the marketing budget. 
• Comprehensively manage third-party agencies, vendors, media partnerships, and corporate partnerships to maximize ROI. 

• Bachelor’s degree in Marketing, Communications, Sports Management, or related field (Master’s preferred).

• 5 years of progressive leadership experience in sports, entertainment, or live event marketing.

• Experience managing a multi-disciplinary team and overseeing department performance.

• Strong track record of designing fan engagement strategies and measurable marketing campaigns.

• Knowledge of PR, media relations, and brand development.

• Excellent interpersonal, project management, and communication skills.

• Familiarity with the Tampa Bay market and local media/advertising landscape.

• Proficiency with creative tools (Adobe Suite), marketing platforms, and CRM systems.

• Bilingual (Spanish/English) is a plus.

• Passion for women’s sports, storytelling, and fan culture.