Regional Marketing Manager, SLED

Job Description

The Regional Marketing Manager, State, Local, and Education (SLED) plays a crucial role in working closely with sales leaders to design and execute high-touch marketing programs tailored to state and local agencies as well as educational institutions.

This individual is responsible for generating quality pipeline from both direct and partner channels, progressing prospects through the sales cycles, while remaining focused on customer retention and expansion programs.

Key Responsibilities:

• Coordinate territory planning and execution with sales & marketing stakeholders to build marketing events and program calendar to increase awareness, drive engagement, generate leads, and support conversion rates.
• Build a partner strategy along with the partner team as well as manage and execute the plan.
• Strategize, build, and execute integrated field campaigns that involve email marketing, direct mail, digital, social, and other channels.
• Manage all aspects of event coordination including strategy, event messaging, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production, F&B, and logistics.
• Elevate Tanium brand awareness by executing in-region marketing campaigns tied to corporate marketing initiatives.
• Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Tanium's objectives and target audience.
• Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales teams and marketing teams.
• Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets.

Requirements:

• Education: BA/BS or equivalent industry experience required.
• Minimum of 5-7 years of relevant experience required.
• Minimum 2-4 years of experience with working with state and local government agencies, educational institutions, and public sector partners and distributors.
• Proven experience with Salesforce.com and Marketo is desired.
• Proven ability to develop marketing strategies and end-to-end programs that will fulfill strategic goals.
• Strong relationship skills with the ability to manage relationships at all levels of the organization.
• Enthusiastic and motivated self-starter with a proven ability to prioritize and manage multiple projects simultaneously while having acute attention to detail.
• Team player with proven track record in working effectively with cross-functional teams.
• Strong written and verbal communication skills.
• The ability to travel domestically is required.