What are the responsibilities and job description for the Director of Partnerships & Marketplace Programs position at TapClicks?
Role Overview
TapClicks is seeking a dynamic and strategic Director of Partnerships & Marketplace
Programs to lead the development, onboarding, and ongoing optimization of TapClicks’ Partner
Program across all partner types — including technology integration partners, resellers,
referral partners, and strategic alliances.
This role will own the end-to-end partner onboarding experience and serve as the central
point of coordination for partner enablement, go-to-market (GTM) alignment, and partner
monetization through the TapClicks Marketplace. The ideal candidate will excel at working
cross-functionally across Product, Marketing, Sales, and Customer Success to create a
seamless and scalable partner journey, driving both partner satisfaction and revenue growth.
Key Responsibilities
Partner Program Design & Management
● Own the holistic TapClicks Partner Program, providing a consistent, scalable
framework for onboarding and enabling all partner types, including:
○ Technology & Integration Partners (product integrations and connectors)
○ Resellers (service providers monetizing via TapClicks solutions)
○ Referral Partners (partners driving leads and introductions)
○ Strategic Alliances (key platform and ecosystem partnerships like Snowflake,
HubSpot, etc.)
● Continuously evolve the partner lifecycle — from recruitment and onboarding to
enablement, co-marketing, co-selling, and ongoing engagement.
● Develop standardized onboarding tools, partner resources, and program collateral to
ensure partners can easily understand, join, and launch their offerings via the
Marketplace.
Partner Onboarding & Marketplace Enablement
● Lead the end-to-end onboarding process for all new partners, ensuring seamless
activation across TapClicks’ website Marketplace, in-app Marketplace (Managed Data
Sources), and GTM programs.
● Partner with Product to ensure all new integrations meet technical standards and are
positioned correctly within the Marketplace.
● Partner with Marketing to ensure partner listings, content, pricing, and packages are
effectively communicated to both partners and customers.
● Act as the primary point of contact for all partner onboarding workflows, ensuring
smooth internal coordination across Product, Marketing, Sales, and Customer
Success.
Cross-Functional Collaboration & GTM Alignment
● Partner closely with Sales and Sales Enablement to ensure partners are correctly
positioned, sales teams understand partner offerings, and co-selling motions are
supported.
● Collaborate with Marketing to develop partner campaigns, Marketplace promotions,
and co-marketing opportunities.
● Work with Product and Engineering to ensure the Marketplace experience supports
partner onboarding needs, including feature requests or process enhancements.
● Align with Customer Success to ensure any partners providing services directly to
customers (resellers, strategic service partners) have the tools and training needed to
deliver value.
Marketplace Management & Partner Monetization
● Own the strategy and process for publishing and maintaining all partner listings
within the TapClicks website Marketplace and in-app Managed Data Sources
Marketplace.
● Ensure partners understand the monetization opportunities within TapClicks and are
fully enabled to drive revenue through both direct sales and co-selling opportunities.
● Track and report on partner performance, including lead generation, revenue
contribution, and product adoption, working closely with Revenue Operations to
provide clear visibility into partner impact.
● Continuously identify new monetization opportunities for partners within the TapClicks
ecosystem, including bundled offerings, partner promotions, and joint solutions.
Partner Experience & Process Optimization
● Act as the voice of the partner within TapClicks, advocating for process improvements,
product enhancements, and streamlined onboarding to ensure partners can launch and
grow successfully.
● Develop and refine partner health metrics, satisfaction surveys, and other feedback
mechanisms to continuously improve the partner experience.
● Document all partner processes, onboarding templates, and best practices into a
centralized, accessible resource library to support both internal teams and partners
directly.
Key Qualifications
Experience & Skills Required
● 8 years experience in partnership management, partner programs, or ecosystem
strategy, ideally in a MarTech, AdTech, SaaS platform, or Marketplace environment.
● Proven track record building and managing holistic partner programs, with
experience working across technology, reseller, referral, and strategic partnerships.
● Experience onboarding partners into a Marketplace environment, including
collaborating with Product and Marketing to manage listings, pricing, packages, and
positioning.
● Strong ability to work cross-functionally, driving alignment across Sales, Marketing,
Product, and Customer Success to deliver a seamless partner experience.
● Demonstrated success enabling partners to monetize via direct and co-selling
models, with clear revenue attribution and partner performance tracking.
● Excellent communication, relationship management, and program management
skills, with experience presenting to executive leadership and external partners.
● Proficiency with CRM systems (Salesforce preferred) and partner program tools for
tracking, reporting, and optimization.
Preferred Qualifications
● Experience managing a Partner Marketplace within a SaaS platform.
● Familiarity with data connectors, APIs, and partner-driven product integrations.
● Experience driving international partner recruitment and enablement, especially in
LATAM, APAC, and EMEA.
● Experience in a remote-first, highly collaborative environment.
Key Success Metrics
● Time-to-market for new partners — ability to onboard and launch partners quickly and
efficiently.
● Partner satisfaction and retention, including partner health scores and feedback.
● Partner-attributed revenue from Marketplace, co-selling, and partner-driven deals.
● Marketplace health, including number of active partners, listings, and partner-generated
demand.
● Internal alignment and visibility, ensuring internal teams understand the Partner
Program and how to leverage partner offerings effectively.
Why Join TapClicks?
● TapClicks is a leader in marketing data, automation, and intelligence, serving
thousands of agencies, media companies, and brands globally.
● Our Partner Ecosystem is a core growth driver, and this role is central to ensuring
partners are onboarded, enabled, and monetized effectively.
● You’ll work directly with senior leadership to shape the future of TapClicks’ Partner
Program and Marketplace strategy.
● TapClicks offers a collaborative, innovative environment where cross-functional
teamwork is celebrated, and new ideas are welcomed.
Compensation & Benefits
● Competitive salary performance-based bonus tied to partner program success.
● Full benefits package including health, dental, vision, and 401k.
● Flexible, remote-first work environment.
● Significant opportunity to shape and grow a strategic partner program in a fast-growing
SaaS business.
