What are the responsibilities and job description for the Strategy Director position at Targetbase?
As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a superior 1 : 1 customer experience, enhancing engagement and driving more profitable outcome for clients.
JOB SCOPE & PURPOSE
The Director, Strategy will shape the strategic marketing direction for our clients, leveraging company objectives, data-driven customer insights, and competitive assessments. He / she must be a subject matter expert in CRM, customer personal development, customer acquisition strategy and ongoing journey touchpoints. The ideal candidate is exceptionally motivated, empathetic and passionate individual with a desire to collaborate cross functionally to propel engagement strategy forward.
MAIN RESPONSIBILITIES
- Visionary Leadership : Possesses overall responsibility for the strategic deliverables for assigned projects
- CRM Strategy Development : Contributes to the development of effective marketing strategies for clients as they relate to consumer-centric marketing
- Innovation & Growth : Contributes to the creation of revenue growth via the design and sale of innovative solutions for existing clients
- Partner Collaboration : Maintains excellent client rapport, ensures excellent service delivery; collaborate with multi-functional team members provide knowledge and enablement to ensure all delivery is "on strategy"
EDUCATION & EXPERIENCE
4 years of experience in consumer strategy for Pharma category or other high-science health / patient care
KNOWLEDGE & ABILITY
POSITION REQUIREMENTS
We work a hybrid schedule. 3 days in office and 2 days working from home. Candidates must local to the Raleigh-Durham area and willing to be onsite in the office 3 days a week.
Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom's global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.
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