What are the responsibilities and job description for the Vice President, Client Service position at Targetbase?
As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients
JOB SCOPE & PURPOSE
A day in the Life: The Vice President (VP) of Client Service assumes ultimate responsibility for management of all aspects of a client’s business within Targetbase, in order to deliver projected revenue and profitability in a manner that generates a high degree of client satisfaction.
On a given day, a Vice President of Client Service will spend time:
Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.
CS-DAL-25-006
JOB SCOPE & PURPOSE
A day in the Life: The Vice President (VP) of Client Service assumes ultimate responsibility for management of all aspects of a client’s business within Targetbase, in order to deliver projected revenue and profitability in a manner that generates a high degree of client satisfaction.
On a given day, a Vice President of Client Service will spend time:
- Leading efforts to expand existing client business; generating new strategies, opportunities, and networks for agency growth
- Developing and maintaining a thorough understanding of Targetbase's offering across communications, analytics, and technology solutions
- Developing strong understanding of clients business, brands, customers, and competitive environments to contribute to the development of the most effective business solutions, communications, and creative strategies that deliver against their business objectives.
- Proactively offer new ideas to established clients, complementing and expanding the current scope
- Driving organic growth by seeking opportunities to extend Targetbase’s role across the entire product portfolio, with a strong focus on communications penetration within existing client bases
- Identifying and pursuing new project and revenue opportunities within the Omnicom/OPMG network and sister agencies
- Leading pitches for new business, new clients, and expansion efforts
- Working with Finance to ensure financial contracts and service level agreements fairly represent the agency and client
- Attending and fully participating in client briefs, client presentations, and client research as needed
- Developing periodic, regular client satisfaction surveys to ensure a formalized exchange of feedback on assigned client accounts and taking appropriate steps to create a high degree of client satisfaction
- Building senior-level relationships with clients and being viewed as an indispensable member of the overall project team
- Contributing to building a positive agency culture while building positive working relationships with other competencies and clients; building relationships with each of the competency leads and teams that will assist in the achievement of successful projects
- Organizing opportunities for other Targetbase employees to learn about the activity on respective businesses, focusing on successes and failures
- Minimum of 15 years of experience in a client service role within consulting, martech or digital marketing agency
- Experience in leading data-driven campaign strategy and providing senior counsel to clients
- Mix of Direct to Consumer (DTC) and B2B experience preferred
- Successful track record of organic growth
- Experience pitching and winning new business
- Strengths in understanding and applying direct/target marketing strategies to enterprise-level client business
- Innate curiosity, bias for collaboration, and strong leadership abilities
- Bachelor’s Degree (or higher) in Business Marketing, Communications, or Advertising is preferred
- Strong understanding of data-driven consumer journey/marketing, with the ability to integrate various products effectively
- Strong track record of organic business growth as well as pitching and winning new business
- A master facilitator of resources; able to draw upon the right resources at the right time, in order to achieve mandates
- Highly developed interpersonal and communication skills, including effective and active listening skills
- Solid understanding of agency and creative process and integrated disciplines
- Solid understanding of business and current marketplace
- Able to build strong, long-lasting relationships
- Strong negotiating skills
- Able to drive and motivate others
- Good at thinking on his/her feet
- Strong problem-solving skills
- Able to keep composure in high-stress situations and can manage crisis effectively, while preserving the relationship
- Demonstrate high EQ; skilled at navigating organizational dynamics with empathy and leveraging strong interpersonal acumen
- Demonstrated fiscal management skills
- Superior organizational and time management skills with strong attention to detail
- Demonstrated strategic thinking with ability to lead a business
- Able to design and deliver presentations within the client’s brand and at higher levels of the client organization
- Proficient in Microsoft Office including PowerPoint and Excel
- We work a hybrid schedule
- Overtime as necessary
- Travel as necessary
Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.
CS-DAL-25-006
