What are the responsibilities and job description for the Vice President, Client Service position at Targetbase?
As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients
JOB SCOPE & PURPOSE
On a given day, a Vice President of Client Service will:
Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.
CS-DAL-24-135
JOB SCOPE & PURPOSE
On a given day, a Vice President of Client Service will:
- Lead efforts to expand existing client business; generating new strategies, opportunities, and networks for agency growth
- Develop and maintain a thorough understanding of Targetbase's offering across communications, analytics, and technology solutions
- Learn clients business, brands, customers, and competitive environments in order to proactively offer new ideas to established clients, complementing and expanding the current scope
- Drive organic growth by seeking opportunities to extend Targetbase’s role across the entire product portfolio, with a strong focus on communications penetration within existing client bases
- Identifying and pursue new project and revenue opportunities within the Omnicom/OPMG network and sister agencies
- Lead pitches for new business, new clients, and expansion efforts
- Partner with Finance to ensure financial contracts and service level agreements fairly represent the agency and client
- Attend and fully participate in client briefs, client presentations, and client research as needed
- Develop periodic, regular client satisfaction surveys to ensure a formalized exchange of feedback on assigned client accounts and taking appropriate steps to create a high degree of client satisfaction
- Build senior-level relationships with clients and being viewed as an indispensable member of the overall project team
- Contribute to building a positive agency culture while building positive working relationships with other competencies and clients; building relationships with each of the competency leads and teams that will assist in the achievement of successful projects
- Organize opportunities for Targetbase employees to learn about the activity on respective businesses, focusing on successes and failures
- Minimum of 15 years of experience in a client service or new business role within consulting, MarTech or digital marketing agency
- Experience in leading data-driven campaign strategy and providing senior counsel to clients
- Mix of Direct to Consumer (DTC) and B2B experience preferred
- Successful track record of organic growth
- Experience pitching and winning new business
- Strengths in understanding and applying direct/target marketing strategies to enterprise-level client business
- Innate curiosity, bias for collaboration, and strong leadership abilities
- Bachelor’s Degree (or higher) in Business Marketing, Communications, or Advertising is preferred
- Consumer Marketing Expertise: Strong understanding of consumer engagement/journey strategy with the ability to integrate various products effectively
- Propensity for Growth: Strong track record of organic business growth as well as pitching and winning new business
- Strategic Leadership: Demonstrated strategic thinking with the ability to lead and grow a business
- Interpersonal & Communication Skills: Highly developed interpersonal and communication skills, including effective and active listening
- Presentation Skills: Capable of designing and delivering compelling presentations aligned with the client’s brand at senior levels
- Relationship Building: Proven ability to build and maintain strong, long-lasting relationships
- Negotiation & Motivation: Excellent negotiating skills and the ability to unite perspectives and motivate teams
- Business Acumen: In-depth knowledge of business dynamics and current marketplace trends
- Fiscal Management: Demonstrated fiscal management skills with a strategic approach to budgeting and financial oversight
- Quick Thinking & Problem-Solving: Adept at thinking on your feet and solving complex problems efficiently
- Composure Under Pressure: Maintain composure in high-stress situations and manage crises effectively while preserving relationships
- High EQ: Skilled at navigating organizational dynamics with empathy and leveraging strong interpersonal acumen
- Resource Facilitation: Master at facilitating talent, drawing upon the right assets at the right time to achieve objectives
- Organizational & Time Management: Superior organizational and time management skills with a keen attention to detail
- Agency & Creative Process: Solid grasp of agency operations, creative processes, and integrated disciplines
- Technical Proficiency: Proficient in Microsoft Office, namely PowerPoint and Excel
- Travel and overtime may be required as client/business needs dictate
Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.
CS-DAL-24-135
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