What are the responsibilities and job description for the Digital Marketing Specialist position at Targeted Talent?
Job Details
Job Description
Job Description
Summary of key responsibilities
- Plan and execute segment specific strategies across paid channels (Homeowners vs. Industry Professionals); PPC, display / retargeting, affiliates
- Ensure full customer journey from paid channels is optimised, in coordination with other marketing functions (content, UX/UI and merchandising)
- Forecast, manage and report on paid spend and performance
- Research and test new strategies and channels to grow / optimise paid channels & email
- Report on competitor activity within paid channels
- Manage / coordinate with external agencies / contractors
What you must have
- 3 years experience in digital media campaign management
- Rock-solid analytics alongside an ability to create insights and stories with data
- Customer first mind-set
- Solid GA and GTM experience
- Experience managing $500k monthly ad spend
- Deep understanding of digital marketing channels, attribution modelling, and GA
- Marketing automation / eMail marketing experience
- Curious mindset & desire to improve what s there, and build new and better
- Collaborative approach to marketing
- An audacious spirit that embraces uncertainty and challenges with enthusiasm
- High levels of integrity and a commitment to do what you say you are going to do
- Strong entrepreneurial spirit that has grit, determination and challenges the status quo
- High degree of empathy and the ability to see other s perspective
- Strong sense of curiosity and the desire to learn and get better everyday
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
Salary : $500,000
