Social Media Manager

Job Summary

Reporting to the District Director of Digital Strategy, the Social Media Manager is responsible for providing comprehensive planning, content creation, and strategies for Tarrant County College (TCC) social media platforms. The Social Media Manager is also responsible for contributing to the development of District guidelines, policies, and training for digital strategy and social media. Primary Duties and Responsibilities Essential Performance Requirements

• Manages the District’s social media channels such as Facebook, Twitter, Instagram, LinkedIn, Snapchat, Threads, and YouTube for the District
• Strategizes ways to keep students engaged on digital platforms on a day-to-day basis; creates social media campaigns and contests to increase user engagement
• Provides input to leadership, Public Relations, and Marketing, on setting paid and organic social media strategy for the college with the primary goal of growing engagement with prospective students
• Creates original, authentic, high-quality content; assists with questions received through TCC’s social media platforms
• Tracks, reports, and responds to social media metrics and engagement
• Works with others across the District to ensure all social media presences are following best practices and TCC guidelines
• Builds and maintains a content calendar
• Remains current with trends in social media; makes recommendations for content strategy on existing channels and the creation of a District presence on new channels

General Supervision and Management

Service Excellence

Supervision

Preferred Qualifications

Knowledge, Skills and Abilities

Physical Demands and Work Environment Physical Demands The physical demands described here are representatives of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and talk or hear. The employee is occasionally required to stand, walk, and climb or balance. The employee must occasionally lift and / or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Work Environment The work environment characteristics described here are representatives of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee occasionally works near moving mechanical parts and is occasionally exposed to risk of electrical shock. The noise level in the work environment is usually quiet. Accommodations Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.