What are the responsibilities and job description for the DIGITAL AND SOCIAL MEDIA MARKETING SPECIALIST, Public Health position at Tarrant County, TX?
Summary
The Digital and Social Media Marketing Specialist is responsible for overseeing Tarrant County Public Health’s social media accounts.
Duties include creating and updating social media posting schedules, replying to comments from subscribers or liking tagged photos, and coordinating with other professionals to determine how to market the department’s brand and services and promote public health using social media.
Grant funded.
Posting may close at any time.
Tarrant County employees enjoy superior health, retirement, and insurance benefits.
For more information, please click on the link below:
http://www.tarrantcounty.com/en/human-resources/employee-benefits.html
Essential Duties and Responsibilities
- Generates, edits, publishes, and shares daily content (e.g. original text, images, video, and HTML) that builds meaningful connections and encourages community members to take action.
- Sets up and optimizes department pages within each platform to increase the visibility of the department’s social content.
- Moderates' user-generated content in line with the moderation policy for each community.
- Creates editorial calendars and syndication schedules.
- Continuously improves by capturing and analyzing the appropriate social data, metrics, insights, and best practices and acting on the information.
- Plans and coordinates public information functions and activities within the agency to meet project deadlines. Facilitates co-action with other program activities and ensure that agency public information priorities and goals are achieved.
- Writes, designs, composes, edits, research, compiles, and selects copy and layout for informational and administrative publications, audiovisual material, media releases, displays, exhibits, and speeches to organize data that will reach and be understood by target audiences.
- Develops and recommends policies and procedures to agency management to increase the impact and effectiveness of agency public information functions and activities.
- Assists with video and image capture and editing for content that supports the department's overall strategic vision.
- Works collaboratively with team to establish workflows for social media and digital campaigns, video capture, and editing process for projects.
- Coordinates promotional materials for newspapers, radio, television, outdoor advertising, and business and industry to develop appropriate preparation and dissemination procedures and ensure that they are followed.
- Performs all other duties as assigned.
Minimum Requirements
NOTE: YOU MUST FILL OUT THE WORK HISTORY and EDUCATION SECTIONS OF APPLICATION TO SHOW YOU HAVE YEARS OF EXPERIENCE/EDUCATION AS REQUIRED BY HIRING DEPARTMENT OR BE DISQUALIFIED.
TO APPLY, must have a Bachelor's degree or higher in journalism, public relations, communications, advertising, creative writing, or a related field.- TO APPLY, must have Two (2) full-time years of professional-level work experience in marketing, communications, or public relations including experience developing social media for business or agency purposes.
- TO APPLY, must have a current and valid driver license. Note: A Texas driver license is required to hold the position.
Experience in developing, planning, and managing public relations and publicity campaigns, mass media communication activities, or public information programs.- Excellent consulting, writing, editing (photo, video, and text), presentation, and communication skills.
- Ability to communicate orally and in writing in individual or group settings with news media representatives, agency staff, and the public at levels understandable to each audience.
- Demonstrable social networking experience and social analytics tools knowledge.
- Adequate knowledge of web design and web development.
- Knowledge of online marketing and good understanding of major marketing channels.
- Positive attitude and detail- and customer-oriented with good multi-tasking and organizational ability.
- Ability to evaluate the public information potential of written, illustrative, and related material for specific project assignments.
- Develops the information dissemination approach most likely to reach the target audience.
- Ability to assess the impact and effectiveness of specific public information materials and activities in meeting the interests of the public and media and the needs of the department.
- Must be fluent in English.
If hired, must provide proof of educational attainment
at New Hire Processing or during the promotional process.
Tarrant County will conduct background checks on new hires that will include a criminal background check related to convictions and deferred adjudications in the past seven years and may include credit reports, motor vehicle records, employment records and educational attainment. A conviction or deferred adjudication is not an automatic bar to employment. Each case is considered individually.
Physical Demands and Work Environment & Other Requirements
While performing the duties of this position, the incumbent is regularly required to bend, carry, climb stairs, grasp/squeeze, use hand tools, hear, keyboard, kneel, lift below the waist, lift between waist and shoulder, lift overhead, lift to the side/twist, tolerate noise, pull, push, reach, reach overhead, perform repetitive tasks, see color, see far and near, sit, squat, stand, stoop, talk, twist, use his/her hands, drive a vehicle, walk, work alone and with others, and work overtime.
