Senior Social Media Manager

Senior Social Media Manager

Tarte Cosmetics is seeking a strategic and innovative Senior Social Media Manager to lead our organic social media strategy and execution. This role will be responsible for developing high-impact social campaigns, driving engagement, and growing brand awareness across all social platforms. The ideal candidate is a creative visionary with a deep understanding of social trends, analytics, and content performance. Reporting to the VP of Brand Marketing, the Senior Social Media Manager will oversee the day-to-day management of social platforms, lead a team, and collaborate cross-functionally to execute best-in-class digital storytelling.

Responsibilities:

• Lead the development and execution of Tarte’s social media strategy to drive engagement, brand love, and business growth across all organic platforms
• Oversee the planning, creation, and execution of the weekly and monthly social content calendar, ensuring alignment with brand objectives and product launches
• Drive the content strategy, partnering with the creative team, internal content creators, and video production to develop compelling, high-performing social-first content
• Own social reporting and analytics, identifying key insights, monitoring performance, and optimizing strategy based on data-driven decision-making
• Lead social listening and trend forecasting to ensure Tarte remains at the forefront of digital innovation
• Develop and implement a robust influencer and creator collaboration strategy, working closely with the Influencer Marketing team to maximize brand exposure and authenticity
• Brand partnerships: proactively outreach for social partnerships and collaborations with brands,
• Manage and mentor the Social Media Coordinators, overseeing posting schedules, content approvals, and best practices for engagement
• Partner closely with cross-functional teams (Digital Marketing, eCommerce, Retail Marketing, and Product Development) to ensure seamless integration of social initiatives
• Spearhead platform expansion strategies, identifying new channels and engagement opportunities to grow Tarte’s digital footprint
• Ensure brand voice and messaging remain consistent and resonate with our target audience across all platforms
• Stay ahead of industry trends, platform updates, and competitive insights to continuously elevate Tarte’s social media presence

Requirements:

• 7 years of experience in social media marketing, preferably in beauty, fashion, or lifestyle industries
• Proven track record of developing and executing successful social campaigns that drive engagement, community growth, and brand awareness
• Strong leadership and team management skills, with the ability to mentor and develop junior team members
• Deep understanding of social media analytics, platform algorithms, and content performance metrics
• Ability to collaborate cross-functionally and align social strategies with broader business goals
• Strong project management skills, with the ability to handle multiple priorities in a fast-paced environment
• Excellent communication, storytelling, and copywriting skills
• Experience with content creation, video editing, and emerging social platforms
• Passion for beauty, digital marketing, and the ever-evolving social landscape

Our Perks:

• Salary range: $110-130K (Compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
• Medical, dental, vision, 401K plan & access to health & wellness programs
• Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more
• Makeup gratis, employee discount on tarte.com, team give back initiatives
• Friendly, fun, creative & collaborative work environment