What are the responsibilities and job description for the Tasc Performance, Inc. is hiring: Marketing Analyst in New Orleans position at Tasc Performance, Inc.?
Career Opportunities with tasc Performance
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tasc is a growing premium activewear brand, dedicated to changing what the world moves in. Everything we do is rooted in the pursuit of better. We make better apparel so you can – move better, feel better, live better.
tasc is looking for a Marketing Analyst who will play a crucial role in helping the marketing team make data-driven decisions and optimize campaigns for effectiveness. This role provides an opportunity to build and own our direct-to-consumer business analytics strategy and dashboards. This person will be responsible for collecting, analyzing, and interpreting data to provide actionable insights. By leveraging analytical skills, they will contribute to the development of marketing strategies and initiatives that drive omnichannel business growth. We are a small, but ambitious team looking for a team player to help us build into our next stages.
This position is open as REMOTE with a preference for on-site at tasc's Uptown Office in New Orleans, LA.
Key responsibilities :
- Build and own end-to-end data analysis across direct-to-consumer experience : site, stores, email, advertising platforms, customer behavior, etc.
- Gather data from various sources, including digital marketing platforms, Google Analytics, and other relevant databases & ELTs (Funnel io, Power My Analytics, Analytics Canvas), to ensure the accuracy and completeness of data by cleaning and integrating datasets.
- Conduct detailed analysis of marketing performance metrics, including but not limited to conversion rates, customer acquisition costs, ROAS.
- Build LTV reporting to inform media spend strategy and retention efforts; provide LTV insights by category, activating channel, gender, etc.
- Build an attribution model for cross-channel optimization.
- Identify trends, patterns, and anomalies in data to extract meaningful insights.
- Utilize Looker Studio (and potentially additional platforms) to present complex data clearly and understandably to executive stakeholders.
- Collaborate with the marketing team to understand campaign objectives for tracking & measuring success against predefined KPIs.
- Drive recommendations to optimize engagement, retention, and business performance and partner cross-functionally to execute and refine based on results.
- Intake raw data and create reports that indicate key metrics or opportunities to enhance performance.
- Stay informed about industry trends, emerging technologies, and best practices in marketing analytics.
Requirements :
The Perks :
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